Nik's Google Ads Newsletter - Edition 13

Weekly Newsletter

Hi there,

Nik Armenis here again with my latest Google Ads Newsletter.

I had an issue and last week's issue didn't seem to have been sent! My apologies, I hope you enjoy this week's edition.

I'm currently preparing to head overseas. I'll be back in Greece, the UK and Singapore. Anyone in those locations who wants to catch up, just reply here and I'll do my best.

Actionable Tip of The Week:

Small Changes to Budgets Can Have a Huge Impact on Results...

If your ROAS drops, lower your budget slightly. If it drops a lot, drop it a lot.

How much you ask? Drop it around 50% of what the change in ROAS has been. So a 10% drop in ROAS, would mean a 5% drop in budget.

This forces Google to be less aggressive with it's bidding and the customers, keywords, placements etc it goes after.

Best Links of The Week:

• Crystal Clear Strategies For Your Google Ad Campaigns
• Knowledge Dump
• Have Your Google Ads Stopped Working?
• Turning Around An Underperforming Account
• Are Your Google Campaigns Living Up To Their Full Potential

Deep Dive FAQ:

How to Create a Google Ads Strategy For Any Business

I recently released a video that explains this in a lot of detail. I'll leave thelink here for you watch.

It's going to give you a much better explanation than I could here.

How I Can Help You:

1. I have a ton of free content that will help you improve your Google Ads performance on my YouTube Channel. I post valuable insights on a regular basis, that are based on my experience working with Ecommerce clients to add million of dollars to their sales.
2. If you want help scaling your Google ads for your Ecommerce business, you can fill out this quick questionnaire. I personally review these to learn about your business and see if I can actually help. If I can't help, I might be able to refer you to someone who can.
3. Want to join my 16 Week Google Ads Ecom Accelerator Coaching Program? Have a read through this and reach out to me. The instructions are in the Google Doc.
4. Want to watch my life and see me smoke various meats? Head on over to my Instagram.

P.S. Hit reply if you want to ask me something. I personally ready every email so don't be shy.

I hope this helps,

Nik