Nikes vs Adidas

Nikes vs Adidas

David Jenkins David Jenkins

David Jenkins

"The Commercialist" | NXD / Trustee | Former CEO, MD and Sales & Account Director from Sport / Leisure / Entertainment / Media / Technology | Strategic | Stakeholder driven | Growth focused

发布日期: 2021年1月7日
+ 关注
No alt text provided for this image

Interesting.

Specifically - the significance of their investment in football. Rightly or wrongly.

The spread of investment across other sports - after basketball and American football, theres no clear winner for next biggest sport. Are baseball, golf and tennis (where is it?) an also ran?

Ric Clark

Anaplan Data Modeller/Analyst/Integrations/Engineer | Volunteer Video Producer, Welfare Officer, Charity Trustee, and ND & Mental Health Advocate

4 年

I'm currently reading "Win at all costs: Inside Nike running and it's culture of deception" by Matt Hart. Given the money they've invested in running shoes, the sub 2 hour marathon and the debate surrounding the vaporfly shoe, it's surprising that doesn't feature on the pie chart. I suppose it shows how broad their reach is and how massive the sports listed are in global markets.

赞
回复

要查看或添加评论，请登录

David Jenkins的更多文章

  • The Future of Sports Business is Data-Driven
    2025年3月13日

    The Future of Sports Business is Data-Driven

    The sports industry is undergoing a seismic shift, driven by digital transformation, evolving fan expectations, and the…

  • The business of sport: times are changing!
    2024年11月19日

    The business of sport: times are changing!

    The Bob Dylan lyrics 'wherever you roam, and admit that the waters around you have grown' hints at changes wherever you…

    1 条评论
  • Dreaming Big in Sports and Business
    2024年10月22日

    Dreaming Big in Sports and Business

    Twelve years ago, my family and I, embarked on a really exiting mission to the Middle East and to building a new…

    1 条评论
  • Olympic Sports - keep, change or adapt?
    2024年8月12日

    Olympic Sports - keep, change or adapt?

    The Olympic movement was always intended to be the pinnacle of any amateur athletic career, however more recently…

  • The Evolution of an Employee
    2022年10月11日

    The Evolution of an Employee

    I stumbled upon this today - its not the first time Ive seen it. But it amazes me how recently people who believed and…

  • T=0 (The Time is Now)
    2021年2月8日

    T=0 (The Time is Now)

    I took part in an online event last week that was fascinating, inspiring and brought so many things back to me. The…

  • Customer Experience a Top Priority for major businesses
    2021年1月13日

    Customer Experience a Top Priority for major businesses

    Written by Steven MacDonald - more from Steven here. Post summary: Customer experience is a top priority to businesses…

  • Why your start up business will fail…
    2020年12月3日

    Why your start up business will fail…

    There are plenty of reasons why the start up you think deserves all of your attention and as much of your, and likely…

  • Is your identity solution a house of cards?
    2019年11月22日

    Is your identity solution a house of cards?

    ?

  • Beep! Beep!
    2019年10月3日

    Beep! Beep!

    I love this! Is there an underlying message about a simple (fair) rules based system to succeed at life? Hmmm

社区洞察

其他会员也浏览了