Nike Shoes Are Returning to DSW

Welcome back to FN Daily, where we break down the biggest stories happening in footwear and retail.

In today's news,?Nike plots a comeback to DSW stores, Timberland hires a chief merchandising officer and StockX breaks down its verification process.

Here's what you need to know:

Nike Footwear Will Reenter DSW Stores After Exiting the Retailer in 2022

In a surprising reversal of its direct-to-consumer focus,?Nike?will reenter into a partnership to sell footwear at?DSW?stores. The footwear retailer’s parent company, Designer Brands Inc., announced the news Thursday morning in a call with analysts discussing?first quarter?earnings results.

The deal will bring a variety of men’s, women’s and kids athletic footwear products to DSW and will kick off in October.

Why this matters: Nike?cut ties with DSW, along with a variety of other?wholesale?partners,?in 2022 as it accelerated its shift towards direct channels. However, in recent months, Nike has slowly begun re-entering these wholesale relationships.

Timberland?Hires Nike Veteran as Its Chief Merchandising Officer

Timberland has hired Archie McEachern as its VP and chief merchandising officer.

The VF Corp. owned company announced today that McEachern would fill its newly created position, joining Timberland’s global leadership team. He will report to Timberland global brand president Susie Mulder.

McEachern most recently served as the CEO of the Florida-based basketball startup 360 Hoops. He also spent 28 years with?Nike?in various product and merchandising roles, last serving as its VP of Greater China category merchandising.

These Are the Most Spotted Fake Sneakers Caught by StockX

In the past year,?StockX?confirmed it has rejected roughly $90 million worth of products that did not meet its verification standards. Among these rejected products are several high-profile sneaker releases.

In its latest report, titled “Big Facts: The Verification Report,”?StockX?offered a look into its review process, the reasons for rejecting a product and broke down the counterfeit activity it experienced during the past 12 months.

The top five counterfeit sneaker styles that StockX authenticators have seen most frequently in the last 12 months included looks from?Nike, Jordan Brand and?Yeezy. Leading the list is the?Nike Dunk Low “Panda”?from 2021, followed by the?Adidas Yeezy Slide “Onyx,”?the?Travis Scott x Air Jordan 1 Low “Reverse Mocha,”?the?Air Jordan 1 High “Dark Mocha”?and the restocked?Adidas Yeezy Slide “Pure.”

Need more shoe news?

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