Nike scores a touchdown in its NFL sponsorship.The brand received a US$ 1.9 billion in media return in 2023

Whenever possible, we will publish analyses on the importance of low visual pollution to get return for sponsors

Leagues that sharply regulate advertising spaces are the ones that generate the most return for their strategic partners.

A recent study conduted by Relo Metrics demonstrates the strength of the NFL for Nike, in terms of media and digital returns.

Nike's touchdown

According to data from Relo Metrics, the National Football League (NFL) generated US$ 2.3 billion in media return for sponsoring brands last season.

Of this total, nothing less than US$ 1.9 billion went solely to 耐克 , which is the league-wide kit supplier.

The sportswear brand captured 83% of all returns generated by the NFL for sponsoring brands.

Sponsors return- NFL 2023 regular season

In 2023, the NFL had 498K brand exposures, with 340K for Nike, 68% of the total. Team uniforms during broadcasts accounted for US$ 1.6 billion in return for Nike.

The second brand in media return was Gatorade with US$ 119 million.

This another showcase on the importance of controlling visual pollution on team uniforms.

Social media still represents a small portion

Social media generated a total of US$ 217 million in return for sponsors during the NFL regular season in 2023. ?This represents only 9% of the total.

Instagram remains the most relevant, while YouTube is the least important for brands.

TikTok stands out as the platform that saw the most growth in returns for sponsors in 2023.

Super Bowl generated US$ 285 million in media return.

The last Super Bowl generated US$ 285 million in media return for sponsoring brands.

Nike accounted for 60% of the total, US$ 171 million, according to Relo Metrics' report.

Also remarkable is Apple Music, the halftime show sponsor, which obtained a US$ 22.5 million return.

The allegiant brand, the owner of the arena's naming rights, received US$ 7.3 million in media return.