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Nike Basketball Keeps Getting Better

耐克

发布日期: 2023年10月24日

There’s no better month for playing, watching and loving basketball than October. The WNBA just crowned a champion (congrats, back-to-back champs Aces), the NBA is kicking off and college hoops is right around the corner. Nike Basketball is in the middle of it all, bringing the soul of the game to players and fans with pinnacle products and more opportunities to play, and celebrating the cultural influence that only basketball has. Here's how.

1) Increasing Access for All

Basketball is an art form. And art is for everybody. In September, the 2023 Nike World Basketball Festival celebrated the past, present and future of the game at the Lincoln Center for the Performing Arts in New York City. Check out the people, product and future vision for Nike Basketball here: https://about.nike.com/en/newsroom/releases/2023-nike-world-basketball-festival

An aerial shot of the Lincoln Center in New York City during the Nike World Basketball Festival. — At the Nike World Basketball Festival, we announced a long-term commitment with the Lincoln Center to help provide access to the arts for tens of thousands of kids across New York City’s five boroughs. ?

2) Designing for the Game’s Elites

Our signature roster is unmatched. From the greatest players in the world to rising stars who are breaking barriers, we partner with the world’s best. The latest addition to the signature family: Phoenix Suns guard Devin Booker. His debut shoe, the Nike Book 1, was designed with classic Nike style in mind and to perform at the game’s highest level. See how that debut colorway pops: https://about.nike.com/en/newsroom/releases/devin-booker-book-1

A shot of the orange colorway of the Nike Book 1 — "Early on, we landed on the phrase ‘future classic,’” says Booker about the Book 1. “The goal was to create something that would be timeless.”

3) Furthering the King’s Legacy

A lot has changed in the last two decades. What hasn’t: the undeniability of LeBron James, who at 38 years old is still adding to his game. His latest shoe, the LeBron XXI, evolves the low-cut model of the XX to help LeBron keep going strong. Find out how: https://about.nike.com/en/newsroom/releases/lebron-21-official-images

A shot of the Akoya colorway of the Nike LeBron XXI — LeBron XXI lead designer Jason Petrie says the team wanted to retain the elements of the XX that they knew LeBron loved, like a Zoom Turbo unit in the forefoot, while refining the upper for a better fit.

4) Releasing Timeless Retros

The holidays are all about cultivating a sense of gratitude — oh, and copping the Air Jordan XI Gratitude. Check out the new wave of Jordan Brand retros releasing this holiday season, such as the Air Jordan III Fear, the Air Jordan XII Cherry and more: https://about.nike.com/en/newsroom/collections/jordan-brand-retro-collection-holiday-2023

A shot of the Gratitude colorway of the Air Jordan XI — The Air Jordan XI Gratitude features a premium leather upper in place of ballistic mesh and releases in full family and extended sizing.

5) Giving Local Basketball Communities A Space to Thrive

Nike Basketball sees the court as the beating heart of a basketball community, and nowhere is this more true than the Philippines. To help grow and expand the game for the nation’s next generation, Nike opened “The Courtyard,” an outdoor court in Metro Manila that gives the area year-round access to hoop together: https://about.nike.com/en/newsroom/releases/courtyard-basketball-court-manila-philippines

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A shot of a teenage girl shooting a basketball at The Courtyard, located in Bonifacio Global City, a district in Taguig, Metro Manila, Philippines — At The Courtyard, Nike is partnering with Girls Got Game Philippines, a local nonprofit focused on empowering young women through sport. Weekly programs include “Her Hoops,” which reserves the courts at set times for young girls.

6) Memorializing a Nike Basketball Legend

The late, great Kobe Bryant pushed Nike Basketball to think boldly about tech-packed footwear, and the Kobe Protro line — short for “Performance Retro" — updates Kobe's beloved models with modern technology. Enter the newest silhouette in the Protro lineup: the Kobe 8 Protro Halo, with a triple-white colorway that pays homage to the basketball legend. https://about.nike.com/en/newsroom/releases/nike-kobe-8-protro-halo-official-images

A shot of the Halo colorway of the Nike Kobe 8 Protro — Partnering with Nike Basketball, Vanessa Bryant imagined and created the Halo shoe concept and launch as a way to honor Kobe’s birthday each year. ?

7) Launching a Signature Collection for One of the Game’s Best

New York Liberty point guard Sabrina Ionescu has had a season for the ages, and on the heels of being officially welcomed to the Nike Basketball signature family with her Sabrina 1 shoe. Hear from Ben Nethongkome, lead designer for the Sabrina 1, on how the team created a signature collection for one of the game’s true leaders: https://about.nike.com/en/newsroom/releases/sabrina-ionescu-sabrina-1-official-photos

A shot of the Ionic colorway of the Nike Sabrina 1 — Ionescu’s signature collection is unisex, featuring insights from both female and male athletes that inspire Ionescu, and all players who love the game.

8) Welcoming the Next Generation

Meet the new rookies joining the Nike Basketball family this season: about.nike.com/en/newsroom/releases/nike-basketball-rookies-2023

A group photo of this year's NBA rookies joining the Nike Basketball family. — Make way. They’ve got next.

9) Helping You Nail the Fundamentals

Did reading all that inspire you to hit the court? Let this team of coaches and pros guide you to master the game’s most important shot — the free throw:?https://www.nike.com/a/how-to-shoot-free-throw

A photo of a man shooting a basketball on an outdoor basketball court. — Who says the best things in life aren’t free?

10) Speaking a Universal Language

Powering every inch of culture, basketball is a game that's influenced all of us in some way. And although we all experience hoops differently, there’s one common language to bind us all. And it all starts with a single word: check. Watch Nike Basketball's latest brand anthem, "Only Basketball." https://www.youtube.com/watch?v=V9fsOaa97F4