Nightmare on Creative Street ??
Welcome to the Hopeful Monsters Institute. A curation of the inspirational, entertaining and bizarre that will bend your noggin in a different direction. Hand-selected by Hopeful Monsters. For Hopeful Monsters in the wild.
Creativity is arguably going through one of its most contentious periods. As a group, we've got to take responsibility for shifting the story and keep pushing to make stuff that stands out, with AI backing us up but not taking the lead.
Words by Blair Ellis .
In todays world of entertainment, it often feels like we're stuck in a loop of bland. And you know whats behind it? Predictive analytics, corporate risk aversion, and the push to appeal to everyone, everywhere, even if it means sacrificing creativity. But hey, there are still hidden gems out there, if you know where to look.
领英推荐
Winners! ?? Stoked to beat some tough competition in the Best Campaign with a Small Budget category at Mumbrella CommsCon. We are super proud of our?"It's Time to Play Better"?campaign for PARK . Big ideas don’t need big budgets.
It's like the Saudi Arabia of attention.?Sure, Reddit's still figuring out how to cash in on all that attention, but once they crack the code, it could be a game-changer.
Book Recco: The Propagandist who Outwitted Hitler. Not as heavy as it sounds. Propaganda is just as prevalent in the modern world as it was back in war times. So, just?how much does propaganda manipulate our decisions and our actions?
Our Business Director, Sophie Morris , is now the proud owner of a little human. Returning to The Hopeful Monsters office, she reflects on a newfound appreciation for daily routines like getting ready and commuting, as well as?the value of breaks and interactions with colleagues.