Nigerian OOH Awards Calls for Entries as LOMA Celebrates Second-Year

Starting a new thing is hard.

It's why most people avoid deviating from whatever homeostasis looks like to them. But if you can get comfortable being uncomfortable, there is a world of opportunity that awaits.

April 13, 2003, I connected with Kingsley Onwukaeme (rpa) for the first time. He informed me that he was working on improving the OOH practice in Nigeria through workshops and webinars via OOH Academy Nigeria , a project he'd started in 2021.

A month later, I got a message that the first LOMA awards were in the works with a 3D rendering of the trophy.

For anyone who has ever organized a trade show, conference, or awards event like this knows how much work goes into the logistics of making it happen. Now add the layer of navigating government approval of your award standards and voting process, because that's one of the hoops Kingsley and his team had to jump through - government approval of how the voting would be calculated.

That would stop most people from ever getting started.

But not Kingsley.

They pushed forward.

And here we are, a year later.

A successful inaugural awards show and expo under their belt and back for year two.

This Year's Theme

Unlocking the Power of OOH Advertising in building Nigeria's Entertainment Industry

When: September 27-28, 2024

Where: Marriott Hotels, and Marcelina’s Place both at Ikeja G.R.A Lagos, Nigeria

Who is going to be there?

Last year welcomed a a significant gathering for professionals in the advertising and marketing industries and it looked like a lot of fun.

Check out some of the great pictures from last year's event:

LOMA awards recognize outstanding achievements in location-based marketing and out-of-home (OOH) advertising. This year's event will bring together industry leaders, innovators, and visionaries to celebrate excellence, creativity, and the impactful use of location-based marketing strategies and technologies.

The Judges

"We are excited to announce the esteemed panel of jurors for LOMA 2024, comprising top professionals drawn from the global advertising industry"

1. Remi Du Preez - Polygon, South Africa
2. Tim Rowe - OOH Insider, New York, USA
3. Olalekan OA Akinyele - 7even Interactive, Nigeria
4. Emmanuel Adediran arpa, FIMC, CMC - +Acuity, Nigeria
5. Aminat Adekoya mrpa, M.Sc, ANIPR, MCP - OMD, Nigeria
6. Donald Mokgale - MoyaApp, South Africa
7. Miguel Casta?ón - Broadsign, Spain
8. Yetunde Adegbite - Dentsu, Nigeria
9. Opeyemi Anipole - Bowbonish, Nigeria

These jurors bring a wealth of experience and expertise to the table, ensuring that the awards recognize the best and most innovative work in the industry. Interested organisations and individuals can enter to for this year’s LOMA Awards as new categories for? brands has been? included? such as Innovative use of OOH Media, Programmatic DOOH Campaigns, Outstanding OOH campaigns for different sectors inclusive of - Non-profits, cooking essentials, Financial Services and Insurance Services, Alcoholic and Non-Alcoholic Beverages, Arts, Culture & Entertainment, Beauty & Personal Care, Industrial goods, Lottery & Betting, Electronics & Home Appliances, Telcos & broadbands, Travel & Hospitality, E- commerce and many more."

Kingsley Onwukaeme, the convener of both events, shared his thoughts on the industry impact of LOMA and OOHACE:

"As the convener of both the Location Marketing Awards (LOMA) and the Out of Home Advertising Conference and Exposition (OOHACE), I have witnessed firsthand how these events are transforming the face of the OOH industry in Nigeria. Last year's event was a resounding success, bringing together the brightest minds in the industry and setting a new benchmark for excellence in location-based marketing and out-of-home advertising."

"LOMA and OOHACE have created an invaluable platform for professionals to share insights, explore innovative solutions, and celebrate outstanding achievements. The response from the industry has been overwhelmingly positive, with participants lauding the quality of the content, the networking opportunities, and the overall organization of the event."

"Last year's edition saw a significant increase in participation from both local and international stakeholders, reflecting the growing recognition of Nigeria as a key player in the global OOH industry. The awards ceremony was a highlight, with numerous groundbreaking campaigns being honored for their creativity and impact. The feedback we received underscored the importance of such events in fostering a culture of excellence and innovation."

"As we look ahead to the 2024 edition, I am confident that LOMA and OOHACE will continue to drive the industry forward. Our goal is to not only celebrate the successes of the past year but also to provide a forward-looking perspective on the future of OOH advertising. We are committed to creating an environment where ideas can flourish, partnerships can be forged, and the industry can collectively advance."

"LOMA and OOHACE are more than just events; they are catalysts for change. They have played a crucial role in elevating the standards of the OOH industry in Nigeria, showcasing the incredible talent and ingenuity that exists within our market. I am excited about the potential for even greater achievements this year and look forward to welcoming everyone to what promises to be our best edition yet."

Submission of entries for LOMA will begin on July 15 and close on July 29, 2024. Registration for OOHACE begins on July 20th, 2024. Interested organisations and persons should visit www.oohacademyng.com for details.

For more information and to register for the event, please visit our website at www.oohacademyng.com.

For press inquiries, please contact:

Joshua Moses, anipr. Press Liason +2347037404090? [email protected]