Nigel Sylvester x Sharpie

Shoot Your Shot is my personal series where I ideate in public for brand partnerships that I would love to make happen or see come to life...You miss 100 % of the shots you don't take

Today we breakdown why Nigel Sylvester and Sharpie [ Newell Brands ] makes perfect sense for a potential partnership?

Nigel is current BMX rider & entrepreneur. He’s done a great job carving out his own lane in the space and has been able to become a trailblazer uniting his love for fashion, philantrophy, being in motion, and BMX all into one.?

One thing that he’s recently done is write different affirmations on his hand to inspire and motivate his audience?

His “Hand Written” posts have garnered much attention averaging hundreds of thousands impressions?across his platform.

Sharpie’s mantra is bring every idea to life with their hashtag being the world is your canvas?

This fits seamlessly with Sylvester’s overall GO initiative. Sylvester is always exploring the world on his bike.

I see a content campaign series where Nigel x Sharpie collaborate …?

Sharpie recently has done partnerships with Alexis Ohaninan and Morgan DeBuan, two amazing entrepreneurs that fit what Sharpie is all about. I believe Nigel adds a different element to what a brand partnership could look like and should be added to the list.

Serve & Shoot:

My Canvas, My Pen - Sharpie's current campaign

Hand Written -?Deep dive into Nigel's affinity for affirmations and the power of writing your thoughts on paper or your "hand" in this case

BARS -?Not sure if possible but would be cool to incorporate Nigel's favorite bars on his equipment similar to how athletes customize and/or write on their shoes/cleats. For example, if Nigel had his favorite affirmation or bible verse or music lyric on different parts of his bike or water bottle or helmet, etc great way to integrate multiple products.

Pedal Forward x Back To School Drive - Sharpie can find a way to support Nigel Sylvester's foundation through community engagement, sponsorship, etc. Nigel's foundation on their website states they do a 12.1 mile community ride to bring awareness to underserved youth within New York city. What a perfect way to integrate the mantra [the world is your canvas] Pedal Forward

Would love to see this come to life in some way, shape, or form... please point me in the right direction to reach out to the correct folks

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