Nielsen and Netflix partnership; OTT aggregators for DTC success; Roles of Linear & DTC and more. stay connected with our bi-weekly Newsletter
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Complementary roles of linear and DTC distribution models
Rick Allen, CEO of ViewLift??writes a great article on Financial Express about the complementary roles of linear and DTC distribution models, Rick says?growing numbers of ‘cord cutters’ are giving up cable connections and relying solely on OTT distribution services. This has led many to wonder if we are nearing the end of linear TV as a viable...Read More
The World’s Most Valuable Sports Empires 2023
Billionaire Ted Leonsis, who owns Monumental Sports and Entertainment, is a prime example of local-market domination. MSE owns Washington’s NBA Wizards and NHL Capitals as well...Read More
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OTT aggregators for DTC success
Mahesh Kumar, Sr. Digital Marketing Manager at ViewLift, shares his thoughts on Brand Equity, about OTT aggregators- Should your DTC streaming service jump on...Read More
Personalization of content is our core feature
Manik Bambha, Co-Founder & President of ViewLift in a conversation with Indian Television talks about ViewLift’s core feature and how ViewLift enables the extremely popular OTT platform for Bengali content- Hoichoi, among others such as...Read More
Nielsen and Netflix Expand Partnership for Global Measurement
Netflix and Nielsen are marching closer toward measurement solutions for the streaming service’s new ad-supported tier.?The multi-year agreement covers linear and streaming data across the U.S., Mexico, and Poland.?Netflix first launched its?ad-supported tier?in November 2022 and struck an agreement...Read more
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LIV Golf partnership with the CW Network
Saudi-funded?LIV Golf?has a television partner five weeks before the start of its second season, announcing Thursday it has an agreement with?The CW?to air tournaments on the weekend and streams the first rounds on...Read More
FOX Entertainment partnerships?with Hulu for content
FOX Entertainment and Hulu have entered a multi-year content partnership, encompassing in-season streaming rights for FOX’s expansive programming slate and an extensive multi-platform strategic marketing alliance, it was announced today by...Read More
What's New at ViewLift?
ViewLift??invests in Europe with leadership?Hire and Industry Keynote
CEO Rick Allen to deliver keynote at ISE Europe's Content Production & Distribution Summit 2023?and?The recent Head of Product at LaLiga Tech & former ViewLift Vice President of Sales, Fabio Gallo...Read More
Rev Up Your OTT Revenues with ViewLift's Proven Model
Learn how to optimize each revenue model to maximize your earnings and discover tips and best practices for creating revenue-generating content.?Whether you're a new or experienced creator, this video...Read More
About Us:
ViewLift is a complete end-to-end solution for content owners to distribute and monetize their content across multiple device platforms, including web, mobile, over-the-top, connected TV, smart TVs, and gaming consoles.?ViewLift offers extensive functionality, complete scalability, and an industry-leading viewing experience with a faster time to market
Interested to learn how ViewLift's streaming solutions can help your business?