Nida A. Aziz: Diamonds Could Be A Millennial Girl’s Best Friend Too! | GEMKonnect.com

So much has been said of millennials, yet so few marketers genuinely understand them. That’s probably because there's a generational disconnect between decision-making marketers and the millennials they’re targeting. I am a millennial woman and I can thoroughly relate to my genus.

One of the keys is that millennials think differently from previous generations. They have been bought up in a world of instant messaging and constantly evolving technology. Here today, obsolete tomorrow.

Little wonder then that millennials don’t fixate as much on things as the previous generations. They prefer experiences. They prefer being part of the conversation and saying something with their consumer choices. But that doesn’t mean they don’t want...CLICK HERE TO READ FULL ARTICLE