Nicklas Bendtner unfolds as designer. Creates sneaker collection with ERRANT

Nicklas Bendtner joins the well-known sneaker brand ERRANT to create a whole new collection, which is characterised by his personal style and individuality.

The Danish football legend Nicklas Bendtner has started an exciting collaboration with the Danish sneaker brand ERRANT, where they have created a unique series of sneakers. Simultaneously Nicklas Bendtner becomes their brand ambassador for the next year, where he is looking forward to sharing his passion for fashion and style with the passionate customers of ERRANT.

"Nicklas Bendtner is a perfect example of everything ERRANT represents; style, elegance and a strong individuality. Our brand is about standing out from the crowd, and Nicklas manages to do exactly that. We are excited to present this sneakers collection in collaboration with him and to welcome him as our ambassador,” says Mads Frederiksen, one of the founders of ERRANT.

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ERRANT products are known for high quality and excellent comfort, which has contributed to their increased popularity on the market. Their sneakers combine stylishly design with exceptional comfort, which makes them the preferred choice for many Danish sneakers enthusiasts.

ERRANT’s journey to success started back in 2022 with a decisive investment from Christian Arnstedt from the DR programme “Loevens Hule”, also called “Dragons Den” internationally. This investment helped shape the brand to what it has become today: a symbol of quality.

After their TV performance in 2022 ERRANT has launched more exclusive limited-edition sneakers with i.a. anarchist Kristian Hornsleth, and KiMs Chips. These collaborations had great success where all sneakers were sold out in record time.

The collaboration with Nicklas Bendtner marks a special milestone for the young company. Besides being part of designing the upcoming sneakers collection, Nicklas Bendtner is the brand’s front figure, which strengthen ERRANT’s position on the market even further.

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"As ambassador for ERRANT I’m looking forward to representing a brand who shares my passion for fashion and style and who lives up to my requirements for quality. Sneakers are not just shoes; they are part of ones’ personal expression. The team and I have spent a lot of time on the design and the small details, so I’m super excited to see how they’ll be received,” says Nicklas Bendtner.

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The upcoming collection has been underway for a long time as the design process has been very extensive and detailed. Initially it has resulted in four unique designs, but the collection will during the next 12 months be extended.

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"Our standards are high for everything we create as a brand, and Nicklas has been very insisting on that from the very beginning. Therefore, we haven’t rushed the process unnecessary. Nicklas had free hands in the design process, and it’s been exciting to follow the creation of the styles that we are now ready to launch. The result is four styles, which all differentiate with their unique expression, choice of material, and colour composition, which exactly match Nicklas’ style and simultaneously match what we as a brand want to express,” says Mads Frederiksen.

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The upcoming collection will be launched 19th of April 2024 where fans of both #NicklasBendtner and #ERRANT can look forward to adding a new chapter to their sneakers collection.

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For more information?

Mads Frederiksen Partner Errant ApS [email protected], +45 42544344?

Mads H. Frederiksen Founder f Sports Group [email protected], +45 28340724?