Nick Laidlaw: The Future of Voice AI Is Here…But Are We Ready For It?
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In this insightful episode of Data Delicacies, host Arun Kumar welcomes Nick Laidlaw , Chief Technology Officer of Voicify , for a deep dive into the evolving world of voice AI technology. With the restaurant industry at the forefront of voice AI adoption, Nick reveals how Voicify is blending AI innovation with structured controls to enhance customer interactions while maintaining precision and reliability. Join Arun and Nick as they discuss how voice AI is transforming industries, the unique challenges in deploying AI responsibly, and the future of conversational technologies. Tune in to hear how Voicify is leading the way in making voice AI smarter, safer, and more effective.
Working Together for Better Voice Technology
Voicify's approach combines human-designed rules with AI capabilities to manage restaurant menus effectively. Instead of letting AI work autonomously, Voicify uses generative AI selectively to resolve unclear situations, while keeping the rest tightly controlled. This balance ensures both accuracy and a better customer experience.
Restaurants Lead the Way in Voice AI Adoption
Restaurants are at the forefront of adopting voice AI to solve urgent challenges, unlike slower-moving sectors like healthcare. Nick explains how restaurants’ willingness to innovate has allowed them to push the boundaries of voice AI, turning the industry into a testing ground for these technologies.
Keeping Voice AI Focused and Reliable
Voicify keeps its AI models tightly focused on restaurant-specific scenarios, ensuring they remain helpful and accurate. By setting clear boundaries, the AI avoids trying to answer unrelated questions, reducing mistakes and maintaining trust with customers. This controlled approach keeps interactions on track and reliable.
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ABOUT NICK LAIDLAW
Nick Laidlaw is co-founder and CTO for Voicify. He is part of a rare breed of technical executives who still knows how to work in the trenches while inspiring team members around him. He brings over twenty years of hands-on development and leadership experience in the marketing and advertising industry. Prior to Voicify, Nick was co-founder and CTO of Agency Oasis, a national digital advertising agency focused on web solutions. He helped to grow the agency over 16 years until it was acquired in 2016.
Nick has particular expertise in Content Management Systems (CMS) architecture and implementations. His affinity for intuitive CMS solutions began in 1997 while developing custom implementations for the tourism and financial industries. Over the years, Nick has worked with a number of off-the-shelf platforms with a focus within the Microsoft .NET stack. He excelled within the Sitecore CMS community; leading development efforts on the Sitecore platform since 2006 and a multiple time Sitecore MVP.
Nick’s expertise in the CMS space propelled him to provide intuitive solutions within the voice assistant space. His experience helping hundreds of companies within the marketing and advertising space fuels his passion to bring voice assistant capabilities to brands across industry verticals.
Nick has his BA in Computer Science from Hamilton College.
ABOUT DATA DELICACIES
Data Delicacies is a weekly podcast that dives deep into the world of technology and data as it pertains to restaurants. Host Arun Kumar interviews some of the best and brightest in the industry about all things hospitality tech, artificial intelligence, and machine learning.
Produced by Incentivio & Cali BBQ Media
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