Niche Selection – Recognizing Who Your Ideal Video Client Is

The man who chases two rabbits catches none.

Having a niche market is a scary task for any filmmaker or creator…

So why is it so essential to select a niche market?

Answer: Specialists earn more money & have more fun

When you look at the video production industry today, most people are just:

Humans with cameras doing:

• Wedding project one week
• Two real estate jobs the next
• A music video the next

And their cash flows are all over the place because they are charging different amounts for each type of shoot + they have no idea where the next project will come from.

The most important thing in marketing is knowing WHO your ideal client is.

At our last live event in Phoenix, Arizona some of the filmmakers in our community were asking questions about selecting a niche and I wanted to share that training with you.

In this video you will learn:

• Why you must know your niche to truly produce consistent results
• What actually defines a niche (hint: it’s not just an industry)
• How to communicate to your niche market effectively

In order to grow your video production company you need to put a proven system in place that focuses on providing your clients true value. Not just a video, but an actual RESULT.

Developing your understanding of who your clients are and what they desire is the key to creating a message that will resonate with them at their core.

Defining your ideal client will help you unlock a higher level of communication with your clients that will get both of you paid.

Seize the day,

- Paul Xavier