Niche & Proud in B2B

This is our regular ICYMI round-up for B2B marketers who target niche audiences. We share thought leadership, announcements and research that matters – particularly for those working in the industrial, professional services or technology sectors.

Starting life as an internal resource for the Velo team, now, anyone is welcome to subscribe!

Latest from the Velo team

A sales and marketing relationship designed to supercharge your growth

16% of companies have aligned Sales and Marketing teams

In this series, Velo's Lottie O'Donoghue looks at the challenges and methods needed to drive alignment with your sales team. From sharing insight and working closely with each other to accelerate deals to refining target accounts for ABM campaigns, she explores how to lift the famous 16% alignment figure.

Does the emergence of virtual production mean the end for greenscreen in B2B videos?

Virtual production, where live action is filmed in front of computer screens, makes it easier to get lighting right and for characters to interact with virtual content. Is there a place for this in B2B, and what is all the fuss about? Christian Fenton puts down the camera to explore more. Will your next success story ever be the same again?

B2B Personas: HR, Faculty, Facilities Management, Building Managers and more

Helena Phillips has been busy building and sharing some B2B persona guides for those targeting these niches. Looking at profiles, pain points, preferences and common methods to reach them, they're an excellent resource.

In other news

Make sure you didn't miss:

New research

• How important is Thought Leadership for a B2B brand, and what role does it play in driving trust and accelerating sales? Find out with this Edelman survey.

Audience insight

• Logicalis’ CIO Survey: showing trends and priorities for any technology marketer

B2B Creative

• How authenticity is needed in B2B creativity not at the expense of using emotion but to connect with increasingly cynical audiences.

Market benchmarking

• Compare your performance and understand the current state of marketing for Professional Services companies with this Propolis report.

MarTech

• Third-party Cookies are on the way out, so what do you need to do now to be ready when it comes to thinking about identifying B2B Buyer intent? ??

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Until next time!

About Velo

Velo is a specialist B2B marketing agency that’s built on recommendation

Focusing on reaching niche audiences, we craft marketing to be proud of for clients in the technology, industrial, and professional services sectors.

By composing emotive brand comms, savvy integrated marketing campaigns, and powerful storytelling, we help our clients to be at the top of their game.

As an award-winning team of specialists like you, we thrive on finding new ways to rise to the challenge of B2B marketing to a niche audience, driving results we’re as proud of as you are.

To find out more, or for more articles, visit: www.velo-b2b.com