To Niche Or Not To Niche - Now That Is The Question?

When I first started out in the coaching world, a few years ago I wanted to make as much money as I could and as I fast as I could. I mean who doesn't.

So I thought to get there, it meant I should not limit myself in any way but rather open myself up to the world and serve everybody.

However, along the way I learnt fast that this was not the best way to move quickly towards success.

In fact it actually takes longer for you to reach success as the goal is to quickly position yourself as an expert authority. If your brand/offer is confusing and unclear to people then they just don’t bother to buy. “A confused mind walks away”.

The key is to make it so easy for them.

An absolute no-brainer.

If you have already started dabbling in the world of online business, then you have probably heard or read everyone online saying “Know your niche”. This is probably the most common advice given to newbie startups as an aid to success.

With your niche in place you will be able to create relevant marketing to target those clients that fit your niche. You have past experience and possibly specific skills you can use to make the most of your business and become your USP.

Niching helps keep you business focused and gives you a direction to aim in when trying to attract clients.

I am PRO-NICHE.

I hear the arguments both for and against it and I remain FOR.

But I have to say at this point, that even though niching is the way forward I would say to dabble and experiment in the online space before settling down and really defining your niche.

Remember being in business is an evolving process and you can change at any point so you are never truly locked in for life but it is good to remain in a focused space for an extended period of time so that your online audience really get to view you as an expert authority as you are hammering home the same point/same message.

I became PRO-NICHE when I struggled to answer one of the biggest question that keeps most entrepreneurs stuck.

?“Who do I help, and how do I help them?”

OMG, if you ever saw the way I used to stutter and struggle to articulate myself with this very simple question. It was a right turn-off.

So I ask.

Would you rather be someone who:

• is super specific about who you help (I’m talkin’ LASER-focused)?
• can easily articulate how you help these peeps (ya know, without rambling on for 5 minutes)?
• feels confident in your niche and what you offer?

Or, be someone who is:

• worried that if you get too specific, you’ll be “leaving people out” who need you or might pay you?
• unsure of your choice (What if you choose the wrong people!)?
• afraid of creating an offer that people don’t want?
• Wishy washy when someone asks you what you do and who you help?

You and I both know that being unknown is NOT how you build a thriving online business.

So I want to help you fix this problem once and for all with these 3 simple steps on how to decide on your niche.

Step #1: Solve a problem that people are willing to pay for

You know what any successful business does?

It solves a problem...and then gets paid to do it.

Speaking of getting paid, there are only three things that potential clients are willing to pay for. Think of them as your coaching niche finders:

Thing #1: To Be…

In other words, to be that version of themselves that they are dreaming of. Hot, less stressed,?recognized.

Thing #2: To Have…

A few examples of what people might pay to have are freedom, more money, or a better career.

Thing #3: To Feel…

Loved, happy, confident, healthy

Step #2: Figure out the most profitable problems YOU can solve

Now that you know the 3 things that people are willing to pay for, it’s simply about figuring out which of those things YOU can help people with.

I want to make this super clear: You don’t need to come up with a crazy super original idea.

All you have to do is draw on your own experience and expertise. Think about what you’re already doing in your current job or life, and do that in your business.

There are two keys to success to keep in mind:

First, draw on something that you actually have experience in. (Otherwise, how will you be able to help your clients get actual results?)

Second, make sure you’re focusing on something that people are willing to pay for, like we talked about in the previous step.

Some of the most common profitable niches that my clients focus on include career, health, relationship, leadership, speaking, hair and beauty, or even done for you services like copywriting, website design or podcast management.

Step #3: Get specific on your niche

Are you scared that getting too specific will lose you business instead of helping you get more?

The truth is, it’s actually exactly the opposite.

Because when you’re starting out and no one knows who you are, the best way to?stand out in their minds?is to let them know exactly — and specifically — how you can help them.

Think about it this way: If I’m a health coach and I say, “I help you lose weight,” how memorable is that?

Even if you are trying to lose weight, you’re probably going to forget me like *that*.

But what if I told you, “I help busy professionals lose weight while juggling your busy schedules, and without having to do crazy diets or workouts?”

If you’re a busy professional wanting to lose weight, you bet you’re going to want to know more.

Use this formula to figure out your own specific niche:

“I help ___ to ___ so that __.”

So let's wrap up...

If you're still unsure about what how to niche or what the best niche industry is to get into that will work best for you and your situation, then I invite you to my free masterclass - NICHE IT, NAIL IT, SCALE IT MASTERCLASS on Sunday 4th September 2022, 8pm UK TIME (replay access available), where you will walk away with your proven method for finally identifying your Niche, Your Audience and Your Specialisation and make money within 30 days!

REGISTER HERE

Quote of the Week:?"I didn't come this far to only go this far."

ABOUT GRACE THE AUTHOR.

Grace Nelson is a Business Startup and Mindset Coach and Managing Consultant. She has over a decade's worth of experiences working with a multitude of businesses include online start-ups and high street SMEs and has been instrumental in helping them gain visibility both on and offline.?

Grace is best known as a facilitator for change and empowers others to reclaim their power and move towards their wildest ambitions in life and business.

She currently helps women in corporate to create and launch their signature online offer in 60 days from scratch - simply and profitably.