Niche is the new mainstream
A little while ago, I said that the greatest opportunity for ad agencies is to have a point of view about the world outside of marketing. I run an agency, so you might ask what's yours? That's fair. Here it is:
As a media agency we believe that
Mainstream culture is shattered into infinite pieces...countless subcultures.
That is because no two people experience media the same way anymore.
For brands to be relevant, succeed, and grow marketers need to find their communities. Marketers need to stop relying on wasteful demographic targeting and the promise of hyper personalization an instead find their niche. Understand where you are more relevant and most welcome and only play there. But how?
We set to answer exactly that question. And I'm proud to say we've built products and partnerships to do so. With great thanks to all our partners, clients, and the folks internally who have worked with us (you know who you are), I'm proud to introduce the next iteration of Empathy Inc:
Niche is the New Mainstream!
Empowering brands to reach their full potential
4 个月Mo, thanks for sharing! How are you?
Strategic Advisor | Business Growth | Board Member | Talent Agent
1 年Very fun! Good job Mo!
Professional pragmatist
1 年"Our Work" and "Thoughts" as an information architecture is ??. Love the new look and the dynamic splash, as well. Congrats, Mo.