Niche Marketing
Suzette Bailey
Strategic Information Management Expert | Productivity Specialist | Female Founder | I make complex systems simple
Small businesses have a lot to consider when marketing their business online. If you're marketing to a small audience, you’ll want to double down on your efforts to get a return on your investment (ROI). In this post, we will talk about 3 strategies to help you get the most out of your marketing efforts to niche-specific audiences.
To start let's define what we mean by "small business marketing". In this post, when we say small business we mean businesses with 100 employees or fewer. After years of working with many small businesses, I’ve noticed many small businesses use “general” marketing strategies that can be effective for larger businesses but may not be as effective for small businesses. This should not be a surprise to many business owners reading this post, as they probably have come to the same conclusion.
1. Find YOUR niche, not your competitors niches
If you want to be more effective in your small business marketing, you need to be different from your competition. What sets you apart from your competition? You may be offering the same or a similar product or service, but there is some sort of difference. If you’re a clothing store, you may sell men’s and women’s clothes, but one has trendy puppy apparel while the other markets to adults and offers classic styles.
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2. Be the go-to source
You want to be the person or business that comes to mind first when someone is looking for that specific product or service. For example, if a person needs a plumber they don't just wake up one morning and think "I need a plumber", they think about it over time and may do some research before they actually hire a plumber. When people are searching for products or services for your niche, try to be the go-to source so when they do the research, you are the resource they turn to for that information.
3. Be known for your expertise
When people have a question on your niche, you want to be the one that they think of first when they need an answer. Even if you don’t have the answer on hand, you want them to trust that you know who can or will answer their question. Your expertise can be built by writing great content, interacting with industry stakeholders, and listening to potential customers. You will likely become known for your knowledge in this niche, and you’ll often get people reaching out to you for the answers to specific questions.
Management Consulting firm | Growth Hacking | Global B2B Conference | Brand Architecture | Business Experience |Business Process Automation | Software Solutions
2 年Suzette, thanks for sharing!
Psychofuturologist leading workplace health initiatives - I help Business Professional’s improve their wellbeing, workplace culture and resillience ?? Do you want to learn more? ?? Email me – [email protected]
3 年Absolutely fabulous advice Suzette Bailey! I am going to take your advice when I come back from leave. I just need a rest ??
Humanising IT? making ITSM human-centred
3 年Great points Suzette Bailey. Valuable tips on business marketing, thanks for sharing.
CEO ?? Helping professional services businesses grow via high quality referral clients ?? $260M+ in Sales Generated
3 年That's just it Suzette, become a master of your niche and stand out from the crowd - and be a good human along the way too :)
Transforming organisations to achieve delivery agendas
3 年I think being recognised as an expert in your field is a critical way to stand out from the crowd