To niche or not to niche?

Two years into my business, I think I'm finally becoming 'ready' to niche down.

???♀? Should I have a niche?

???♀? How should I find my niche?

???♀? When should I niche down?

I get asked about this a hell of a lot by coaches I work with. 

And, of course, my initial 'advice' is the same as always... 

?? What feels right to you?

For me, I've loved keeping the path wide open and allowing it to narrow itself along the way. As much as I like to do things ON PURPOSE, this never means forcing something. It's never about pushing and pulling to try to make something work. 

It's about waking up from sleep-walking mode and being conscious with each step - trusting that my inner wisdom will guide me to exactly where I'm meant to be in each moment.

I made sure I did this constantly in the early stages as my mind told me I SHOULD choose a niche straight away and stick to it. I recognised that thought wasn't serving me, and chose to let it go.

But now - after two years of my current business and almost ten years of coaching and mentoring overall - I think I'm really starting to see the patterns in what I do best, what I love, who I enjoy working with, and what gets transformational results for my clients.

As most of you know, the last six months in particular have naturally guided me towards coaching and mentoring other coaches. 

By genuinely and openly sharing my journey and the knowledge I've picked up along the way, these are the people who've been drawn to me. Who've reached out to me. Who've asked to work with me.

But the crazy thing is, in all honesty, I've found myself subconsciously pushing back at this for a while - and I've run myself a bit ragged trying to keep a foot on both sides of the fence - saying to myself: "Yes - I support coaches, but I still also support EVERYONE ELSE who wants to do the mindset work." 

So - this morning, I've been doing the mindset work on myself to find out what's really going on. 

Why am I resisting stepping fully into my new niche?

And here's what I came up with. A few simple, rather silly, but clearly powerful, little beliefs that've been lurking in the background:

?? Being the person whose tagline is "I help coaches" feels salesy, cheesy, annoying, over-saturated, and so people won't like it. 

Aka - They won't like me. Aka - I'll lose connection.

?? I'll be leaving people behind, and so they will be sad/cross.

Aka - They won't like me. Aka - I'll lose connection.

?? I'll be saying no to lots of new people, and so they will be sad/cross.

Aka - They won't like me. Aka - I'll lose connection.

Yep - when it all comes down to it - my mind believing that I'll lose connection (a fundamental core value for every human being) is what's holding me back.

So, now I've uncovered the beliefs and the root block under all of them, I can start to work on it. I can consciously notice, forgive, release and choose something better for myself. 

What little disempowering beliefs might be holding YOU back from stepping forward on YOUR path? And what's the potential root block underneath?