Nice Rate — But What Else You Got?
National Mortgage Professional
Telling the Mortgage Industry's Story of Success
Brokers, you’re more than just your pricing.
Last year, you might have seen the story about borrowers saving more than $10,000 by using a mortgage broker. But, that shouldn’t be your main value proposition because concentrating solely on pricing won’t win you the loyalty (and wallet share) of top real estate agents.
I was chatting with Reggie Green , co-owner of GREEN HOME LOANS , about what he suggests brokers can do to ensure they have a great 2025. Since nearly three-quarters of his company’s production comes from purchases, he shared his insights on working with real estate agents.
Reggie aims to be a valuable partner in helping agents’ buyers find homes.
“I would focus on collaborating with agents and other referral partners on origination and money-making activities,” he told me. “How can you become a valuable partner in their business, where both of you work on client acquisition, rather than just processing the loans they give you?”
As a broker who earns a lot of business from agent partners, Reggie outlined seven ways to generate business:
“Knowing this,” Reggie continued, “how can you help them increase their business focusing on their pillar? Learn skills that will make you valuable to them.” What steps can you take to become an expert in these seven areas?
These folks know what they’re talking about — Green Home Loans launched less than two years ago and has processed nearly 400 loans in the last 12 months. You can listen to Reggie and his partner Nick Grobnagger’s story on their two-part series on the Build-A-Broker podcast.
— Andrew Berman, Head of Engagement and Outreach
CATCH UP QUICK
Newhart and the other defendants potentially spent up to $1 million on sporting event tickets, expensive dinners, and profit distributions for the real estate professionals who, in exchange, referred their clients to the Newhart-owned mortgage brokerages.
The investment expands upon the partnership first announced in June 2024, and empowers Dunmor to capture the growing opportunity within the RTL sector.
领英推荐
NMP WEBINAR
Join us on the next OriginatorTech DeepDive to see how you can flood the new year with new business! We’ll show you how AngelAi is invested in, and committed to, their partners’ growth. Learn about the Ai-powered marketing materials that will help you grow your business while costing you less time, money, and frustration! Register now.
Starting a business doesn't have to be daunting.?Build-A-Broker??is a half-day bootcamp designed to help you establish the solid foundation?needed to launch your business, or streamline and strengthen your existing one.
?? Irvine, CA
California Mortgage Expo — Irvine | May 7, 2025 Register to attend
?? New Orleans, LA
Ultimate Mortgage Expo | July 9, 2025 Register to attend
?? Las Vegas, NV
Originator Connect | August 14, 2025 Register to attend
?? BUILD-A-BROKER: THE JOURNEY
Stephanie Clark, The Mortgage Broker And Operations Master
Stephanie Clark got into originating as a side hustle to pay for college, but fell in love with the work we do. Stephanie and her brother had the vision to streamline the process and they decided to turn that vision into a plan after attending our in-person Build-A-Broker? events. Hear how they went from a concept to 50 MLOs with three locations in just a few years.
Head of Engagement and Outreach at American Business Media
1 个月Following up on my earlier post, I asked Reggie Green a key question: How should a newer MLO with no agent relationships approach real estate agents? His advice? Ask questions. Lots of them. He suggest brokers and MLOs ask: ? What are their production goals? ? Are they building a team or staying solo? ? Where did their last 10 deals come from? (Spoiler: most will say referrals or sphere of influence.) ? How do they stay in front of their sphere so they’re top-of-mind? Reggie pointed out something that really stuck with me: most LOs don’t actually do anything for their agents. That’s where opportunity lies. Find pain points you can help real estate agents solve: ?? Call old leads or turndowns. ?? Help promote an open house by calling a neighborhood. ?? Assist with newsletters or mass texts. ?? Create videos about local businesses or loan products. How are you positioning yourself to stand out as a true partner for your agent relationships?