A nice overview of 5 China consumer trends for 2018.

 Some, like desire for self-expression resonate globally. Others, like interest in traditional philosophy are uniquely Chinese. Strikes me as a great model for doing business here – mindful of global themes but with nuanced understanding of local context. 

https://insideretail.asia/2017/10/31/five-key-china-consumer-trends-in-2018/

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