Effective communication is integral to successful business development, and skilled professionals understand that authenticity is key:
- Mind the Say-Do Gap: Trust forms the foundation of effective business development, and actions speak louder than words. The say-do gap, where actions don't align with words, erodes trust. To maintain credibility, ensure your behavior is congruent with your communication. Trusted colleagues can provide valuable feedback to identify discrepancies. When in doubt, delay communication until actions align with words.
- Make the Complex Simple: In a world saturated with information, simplicity is powerful. Successful business development experts distill complex ideas into simple, memorable terms. If you struggle to simplify, it may indicate a lack of understanding. Eliminate technical jargon and business speak, expressing thoughts clearly and concisely. Speak in language that your colleagues and customers can easily understand and act upon.
- Find Your Own Voice: Authenticity matters in communication. Use language that reflects your values, avoiding the trap of a generic "corporate voice." While correct grammar is essential, focus on being distinct and genuine. People appreciate and respect authenticity. Don't hide behind a facade; let your true self come through in your communication. Be real, and others will respect and follow you.
- Be Visible: Visibility is crucial for stakeholders to understand who you are and what you stand for. While electronic communication is valuable, face-to-face and voice-to-voice interactions are irreplaceable. Avoid hiding behind a computer; let others see and interact with you. Show genuine interest in others, and make an effort to connect personally. Visibility builds trust and strengthens relationshipsThe Missing Link : Business Development - The Missing Link Between Marketing and Sales!?Now available on Amazon Stay tuned for more!Determining the true value of Great Content and how it aligns with your interests can be challenging.However, if you're seeking insightful articles, you can trust the PVdB Gazette Daily to deliver!Don't let anyone tell you that it's not possible!Enjoy Your Day,Paul Van den BrandeFounder & ShareholderNoble House Group - Be! Featuring #NHGBe!Ps. In sync with: Doubling up on insights with Podcast2
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11 个月Sir....Such Deep Insights Could Do Wonders to The Entire Farternity.... If Only The Communication be Simple , Professional Yet Consise....Most be Wondering Who Was the Legendary Don Quixto?? Admire & Appreciate This Wonderful Article.. Many Sincere Thanks Sir ????