NFT Marketing
Roger Lopez
Chief Marketing Officer & Chief Product Officer, Advisory Board Member , AI, Blockchain, Web3 junkie
NFT marketplaces are filled with projects from different kinds of sellers. This makes it challenging for an NFT project to get attention without extensive promotion. When you develop a unique NFT marketing strategy, you can boost the visibility of your project. In turn, you will get more bids and achieve an optimal return from your NFTs.
NFT marketing is usually a combination of promotion and building a community. Although some NFTs will sell well without promotion or a community, marketing helps in building long-term support and growing interest in your work. In this regard, you can use several approaches to market and sell your NFTs:
· ? ? ? ? Create Twitter and Instagram accounts to actively share your creations
· ? ? ? ? Help and educate others to understand your art
· ? ? ? ? Be active in other creator and art communities
· ? ? ? ? Build a website and an email list
· ? ? ? ? Be your own biggest fan and enjoy every step of the process
Why You Need to Promote Your NFT Collection
If you created or minted an NFT, you probably want to make money, get more attraction to your art, or follow trends. However, without any promotion, your NFT will not go anywhere.
Marketing your NFT is important because of several reasons:
· ? ? ? ? Attracting the attention of more people who are likely to spend on it: When you market your NFT, you increase exposure and allow more people to know it exists. Some artists, especially beginners, do not have a marketing team. They only create or mint NFTs, and stop there. This only means that no one will know about it, or even show interest. Promoting the NFT goes a long way in raising awareness about your NFT, and getting people to show interest and eventually buy it.
· ? ? ? ? Get Collaboration Deals: Besides gaining the attention of collectors, you will also attract other artists and creators who may be interested in future collaboration. A creator may reach out if they like your NFT or style, and would like to work together with you.
· ? ? ? ? Get Noticed and Become a Recognized Artist: No one will recognize you if they have never seen your art or even know that you exist. When you market your NFTs, people will start noticing. If you are passionate enough and have a desire to become recognized, your efforts will pay off soon. This is not just for making profits, but also an excellent way of building your personal brand.
Different NFT Marketing Campaigns
When it comes to marketing your NFT collection, you have a wide range of options to choose from. Marketing the NFT using the right channel and approach can mean the difference between gaining success and struggling to get your asset to interested collectors.
Some of the top marketing campaigns you can utilize include:
1.? NFTs Calendar
NFT calendar is where the best NFT drops from different marketplaces are gathered in one place. Marketing your NFTs on the calendar increases the reach and popularity of your assets. The calendar is a great source for NFT collectors who are in no rush of buying and take their time between marketplaces to discover the greatest releases.
Dropping your NFT collection to the calendar takes only a few minutes. You only need to fill in the form, highlighting the following details of your NFT release:
· ? ? ? ? Title of the NFT Collection
· ? ? ? ? Details of the creator
· ? ? ? ? NFT description
· ? ? ? ? Date and time of your drop
· ? ? ? ? Key visual of your drop
· ? ? ? ? The link to the release
· ? ? ? ? A marketplace where collectors can find your NFT drops
After submitting your drop, it will go through a review by the Calendar team and appear in the list. The submission is free, allowing different kinds of creators to drop their collections. In addition, the calendar features some of the drops on their Twitter and Instagram accounts to increase exposure.
2.? NFTs over Social Media
Just like any other form of digital asset, social media offers a great platform to market your NFTs. If you have an NFT Collection comprising several NFTs, you can post the individuals on social media accounts. You can do this at least two weeks before the drop to increase the interest and prepare your audience for the release.
While you can promote your NFT collection on any social media, Instagram, Twitter, Medium, and Discord are the most popular for showcasing a drop. In your posts, tell the kind of tools you used to create the pieces, the idea behind your collection, any failures you encountered, and any other relevant information. Since some of the collections do not have enough knowledge about NFTs, creating a few posts to explain the concept can also be beneficial to your marketing efforts.
3.? Telegram Marketing
Telegram is a popular digital platform that you can use to promote NFTs. The platform allows you to interact with participants of the channel, provide them with complete insights into the NFT project, and form lasting relations with other collectors.
Telegram marking is a kind of messenger marketing that allows brands to be promoted via Telegram. Using this approach, you can expand your research, increase overall sales, and assist customers in learning more about your service. To get started, come up with a plan that will help you determine the tools to use, content formats, and key performance indicators (KPIs).
When it comes to NFT marketing, telegram is ideal for increasing visitors to your websites, establishing trusting relationships with the audience, increasing customer involvement, assisting clients, routine tasks being automated, and increasing sales.
4.? Influencer Marketing
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Influencers can play a huge role in getting your name out there and making your NFTs popular within a short time. They have the power of influencing the purchase decision of their followers on social media platforms. This means that proper use of crypto influences can enhance the acquisition of your NFTs and lead to valuable bids.
While you can use influencers in various ways, involving them directly instead of only offering competition is the best way. In most cases, influencers are NFT early adopters and are not always aiming for the money.
NFT projects that often get featured by influencers are the ones that involved them from the very early stage. This makes the NFT influencers feel they are part of the journey, understand the NFT, and have all the information for the very early stage. When you use an influencer for your NFT collection, you benefit in two major ways. First, influencers have an established audience that will help your project gain trust easily. Second, influencers already have expansive niche communities and you will no longer have to develop one to reach people.
Understanding how the community of NFTs works can help you in choosing the right strategy for the influencers. Essentially, NFT is a community of passionate people who are interested in the story behind creation as well. In this regard, entrepreneurs in NFT need to adopt codes that help in developing authentic relationships with partners.
Whether an influencer is active on Twitter, Instagram, or YouTube, they need to be aligned with blockchain. However, make sure you are promoting through influencers using the blockchain. If you promote a Solona-based project through an influencer in Ethereum nice, your efforts may end up being unsuccessful.
5.? Email Marketing
Email marketing has the possibility of yielding potential results. By sending emails to your customers or potential customers, you keep them updated with your NFT collections. This also means that your audience is aware of all your thoughts about the current and upcoming digital collectibles.
For many companies, email marketing is the finest instrument in growing correspondence between suppliers, merchants, and customers. Using personalized emails is an effective strategy to create leads and grow a business. Emails can also serve as channels for selling products and informing customers about special offers or sending them personalized messages. With email marketing you can:
· ? ? ? ? Inform your target audience about product releases
· ? ? ? ? Send them highlights about new products
· ? ? ? ? Get responses from users
As far as NFTs are concerned, email marketing is incredibly productive and beneficial. You can promote your digital assets while building relationships with other collectors and future customers. Since emails are also distributed electronically and not physically through the postal service, they align perfectly with other digital products.
Launching an email marketing campaign is usually easy and straightforward. You start by identifying the target audience (crowd), finding their email addresses, sending the addresses to an email sending site, crafting your email content, and sending appealing emails. Make sure that the content you share with your audience is relevant and has a strong call to action (CTA).
6.? Crypto Search Engine Optimization
When people are interested in something, they spend a lot of time searching for it online. Crypto search engine optimization helps in making information about your NFTs readily available to such people. Creating a website and optimizing it for search engines serves as an introductory note to your digital assets.
Your websites will be providing information about your NFTs to your target audience. The website will serve as a reservoir where you start all the data and information about your product. If you are unfamiliar with optimizing a website, hiring an SEO analyst will help in building strong traffic for your site.
Implementing SEO tactics will help in boosting the organic visibility of your digital collectibles. As an NFT marketing strategy, SEO may involve your NFT ambassadors creating content that features specific terms. When a buyer or collector uses such search terms when searching for products online, they will likely end up on your website. When you have a unique SEO, your NFTs will appear on SERPs whenever a prospective buyer is looking for such items. This also means that you will gain more bids, and make more profits with the increase in the number of customers.
7.? Cross-promotions
Cross-promotions are another great strategy to get the word out about your NFT. The strategy involves collaborating with various businesses to offer gifts and multiple giveaways to individuals following other projects.
With cross-promotion, two firms or individuals can work together and create extra media hype for about-to-come launches. If you are using this strategy, you may be objective about your goals. Encourage your audience to give a like, comment, and share the content. The strategy can be effective when you want to boost or enhance engagement levels.
8.? Crypto Advertising Networks
Crypto advertising networks work similarly to Google Adsense. However, they are designed and function to support crypto-related projects. This also means that they only approach those websites and businesses that are blockchain-oriented.
With crypto ads networks, you can run highly efficient ad campaigns with the use of banner ads and native ads.? If you are looking to attract your desired traffic towards your crypto projects, make sure you monetize such content with crypto advertising networks. You can also advertise strategies accordingly depending on your goals. Some of the crypto ad networks include CoinZilla, Ad Drag, CoinZilla, A-ADS, Adshares, Cointraffic, Token Ad, Propeller Ads, and more.
9.? Forums and PRs
Forums and PRs are some of the best ways to market your NFTs. When people engage in forums, they get to learn more about your digital collectibles.
Public relations (PR) can help boost the visibility of your project while arousing the interests of investors. Through a crypto PR agency, you can create messages specific to crypto audiences. When done right, this can increase the number of engagements and allow your project to receive more bids from the auctions. More bids also mean that you will sell your digital assets at more satisfying rates.
PR offers can also help in shaping the experience of your customers. However, make sure that your audience has different messages depending on their level of buying journey. Sending different messages helps in articulating your unique selling point. For instance, a prospect who already understands that your NFT collection is a good investment will consider buying it right away. On the contrary, someone who is new to NFTs will need a little more convincing before they can consider buying.
10.? Setup the Strategic Partnership
Strategic or brand partnerships help in building hype and accelerating the success of an NFT collection. When an NFT is backed by a strategic partner or a big brand, it shows that it has adequate resources and foundational strength. This includes the expertise and budget to build a passionate community.
Customers are more willing to invest in assets backed by a well-respected brand. They are also conquered by the prospect of owning assets with a one-of-a-kind, symbolic, and commercial value. Such digital assets provide the advantage of exclusive drops in the future, promising an increase in value.
11.? Host AMA Sessions on NFT
Hosting AMA sessions of NFT is an effective way to introduce the project to the audience and help them understand the idea. In these sessions, you can also explain the future of your offering and what your audience should expect.
Hosting AMA sessions is not limited in any way. You can hold such sessions and attract more followers on platforms like YouTube, Reddit, and Telegram. You may also conduct inside AMAs in Discord and Telegram, making them more interesting and engaging. This can be achieved by offering better and more attractive rewards to the community.
When Should You Start Marketing Your NFT
If you are wondering when to start marketing your NFT, you are probably late already. Marketing should start as soon as you mint your NFT and prepare to drop. By starting early, you increase the chances of reaching more people and growing your NFT in value. Being creative in your approach and choosing the right marketing channels will give you good results.