NFS Hospitality Highlights!

Hey there!

Welcome to our NFS Hospitality newsletter! In this edition, we're diving into the latest buzz in the industry. From tackling email marketing hurdles to crafting seamless guest experiences, and exploring the power of digital gift cards, there's something for everyone. Plus, a shout-out to BrewDog for their exciting leadership transition. Let's jump right in!

Every year nearly one in four of your email subscribers decide they don’t want marketing emails anymore. ??

It’s not fun to lose hard-won customer interest after you put in so much effort to build a great email database, especially when up to 20% of your revenue can come from repeat customers.

Those unsubscribed email notifications can feel just so…abrupt. Dismissive, even.

You thought you had a good thing together. They thought…well, they must have thought differently.

Often an unsubscribe is the final outcome of a hidden problem: 60% of your customers are ignoring your emails at any given time.

This was one of the topics of conversation, amongst other challenges the sector faces as we brought together a collection of leaders from brands such as LEON Restaurants , Nando's UK & IRE & Noble Restaurant Group Ltd , at GAUCHO , Tower bridge a couple of weeks ago.

So what are the major challenges facing you, particularly in gaining more revenue & keeping your customers engaged, through email marketing and how can NFS Hospitality help?

? We can help create tightly targeted and personalised messaging for significantly increased engagement.

? We can create a range of loyalty programs to meet your revenue goals from points-based to visit-based to membership programs and many more!

? We can help you get actionable insights on campaigns and make immediate adjustments to increase ROI.

And much, much more.

We captured some of those moments just for you, huge thanks to Martin Williams for hosting us at GAUCHO , to Luis De Souza for his generous hospitality and to the rest of our friends for coming along.

For more help in driving and revenue and building an engaged database, reach out for a no commitment review of your CRM. Click the link below to get in touch ??

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At NFS Hospitality, we understand that the essence of hospitality lies in creating seamless, memorable experiences for our guests. That’s why we’re excited to share how our innovative solutions are helping businesses boost customer loyalty and repeat visits.

?? Seamless Integration: Our platform empowers loyal guests to identify themselves through their preferred method, whether it's a digital pass, physical or electronic card, mobile app, or simply providing their telephone number or name at the counter. This ensures that every interaction is seamless and tailored to their preferences.

?? Data-Driven Insights: With each visit, we collect data on guest preferences, spending, and feedback, transforming every interaction into actionable insights. This allows us to tailor marketing efforts, from E-vouchers to segmented newsletters, ensuring that each communication resonates with the recipient.

?? Real Rewards: Our loyalty program isn’t just about collecting points. It’s about recognizing and rewarding your guests in ways that matter to them. From redeemable vouchers visible right on the splash page to exclusive offers stored in their Apple Wallet, we make sure loyalty pays off in tangible benefits.

?? Engagement That Lasts: The result? Engaged, happy customers who feel valued and understood. Our focus is not just to attract guests but to create an environment where they are excited to return.

Join us in redefining the future of hospitality technology. Let’s make every guest experience outstanding, and if you need some proof of our products working in the wild, just ask William Connors at Noble Restaurant Group Ltd, below is how he has implemented our product into The Noble Group.

If you need help with your guest engagement, hit the link below ??

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Gift cards have always been a brilliant strategy for boosting brand engagement and attracting more customers. But now, with the rise of digital cards, soaring inflation, and new ways to purchase them, gift cards have transitioned from a nice option to an absolute must-have. Whether your restaurant brand has always offered gift cards or you're thinking about introducing them, here are some expert tips, with a dash of fun, from The Annual Gift Card Report:

?? Key Trends:

• Total Gift Card Revenue: +6%
• Average spend loaded per Gift Card: +8%

Strategies for Success:

?? Embrace Digital: Digital gift cards are redeemed faster and loaded with more value. Make online and mobile purchasing seamless and promote through multi-channel campaigns.

??? Expand Reach: Third-party channels made up 42% of gift card sales in 2022. Partner with supermarkets and others to increase your reach.

?? Maximize In-Store Sales: In-store purchases composed nearly half of sales. Display gift cards prominently and encourage staff to mention them to guests.

Want to learn more? Follow the link to explore strategies and data insights to take your gift card program to the next level.

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We're wishing James Watt all the best for the future and a huge congratulations on his incredible work with BrewDog !

As he transitions to his new role as ‘Captain & Co-Founder’, James Arrow will take on the CEO position!

James's leadership has transformed the business, and his continued involvement as a board member and strategic advisor ensures BrewDog’s bright future.

Cheers to new adventures and continued success from everyone here at NFS Hospitality!

#BrewDog #Leadership #NewBeginnings #CraftBeer #Congratulations

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