NFP Marketing Trends for 2023: What’s on the Horizon?

The new year is in full swing, and it brings with it a lot of promise, as well as some foreseeable challenges.

Non-for-profit organisations (NFPs) in particular have had to navigate new landscapes in recent years due to the COVID-19 pandemic, fluctuating economies and changing demographics.

Still, the NFP industry in Australia is huge, with a reported revenue of $166 billion in the latest Australian Charities Report. The industry is also growing significantly faster than other industries, with an estimated 6.8% revenue growth compared to a 2.2% revenue growth in other Australian sectors.

Keeping this all in mind, it is hardly a secret that marketing is crucial for NFPs to amplify their voices, spread awareness about fundraising campaigns, appeal to and attract more donors and fine-tune their message.

For marketers in the NFP universe, it is more important than ever to stay on top of the latest NFP marketing trends so that they can guarantee future successes for their organisation.

In 2023, corporate, formal jargon is out and heart-felt, transparent messaging is all in. With an over-saturated content landscape, audiences are more discerning about what they consume.

Be sure to stay authentic in how you tell your story and approach fundraising.

Further, get personal with your donors.

Donors will feel much more seen and appreciated if they are addressed individually. In fact, donors are 26% more likely to open an email if the subject line is personalised.

Finally, incorporate SMS messaging. Incorporating SMS as one of your core marketing tools will help you engage significantly more with new and existing donors.

Use these insights to level-up your fundraising game for 2023 and watch your revenue grow beyond what you imagined was possible.