NFDA partners with Marketing Delivery to enhance communications

The National Franchised Dealers Association (NFDA) has chosen our VoiceBox software to support proactive and reactive communications with existing and prospective members. Onboarding the NFDA marks the first trade membership organisation to introduce our popular VoiceBox marketing automation platform to manage outbound campaigns.

The in-house NFDA team will be able to use VoiceBox to build, customise, and trigger email campaigns and manage the distribution of its weekly newsletters via a single interface that includes a comprehensive reporting functionality.

“Marketing Delivery is already helping many of our members engage more effectively with digital-savvy car buyers, and it’s appropriate we keep pace through our own communication efforts. It’s great that we can fully manage the system ourselves, while knowing that Marketing Delivery will always be on hand should we need guidance on process and best practise.”

Symon Cook, head of operations and member services, The NFDA

Being able to keep data lists up to date is one of the most challenging areas of email marketing. VoiceBox will automatically update the NFDA’s data sets should recipients unsubscribe from communications. Furthermore, the VoiceBox platform enables users to manage, and segment lists accordingly.

“Over the past year, we have enhanced VoiceBox to accommodate the needs of non-retail businesses within the automotive sector, and it’s encouraging that the system has fitted the critical requirements of the NFDA so well. We’re looking forward to seeing how the Association makes the most of this automated communications technology over the coming months.”

Charlotte Murray, commercial director, Marketing Delivery

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