The NEXT!LETTER September 2024:?SMARTIES? Countdown, Data Strategies, and the Future of AI in Media
MMA Germany
Accelerate mobile marketing & advertising transformation & innovation enabling their advancement in Germany & globally
Welcome to the latest edition of?NEXT!LETTER, where we bring you the?insider insights?and?industry news?that you need to?bring your brand to the next level.
This month, we tune into the latest from our partner brands—from a new CPO at Beintoo to the information-packed insights from Analytic Partners and GroupM Germany —and introduce SMARTIES? COACH GBT, your AI-powered awards program assistant.
SMARTIES?: Only 10 Days Left to Submit!
Awards season can be overwhelming. That’s why we created SMARTIES? COACH GPT—the world’s first AI-powered awards assistant to guide you through every step of the awards process, from selecting the perfect category to offering insider tips on past winners. With just ten days left to submit, now’s the time to give your campaign the edge it needs to secure SMARTIES? gold. Try it today!
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Wanted: Data Analysts Who Deliver
Brands are bursting with raw data, yet 52% of marketing execs admit they lack a clear strategy to harness it effectively. Coupled with a shortage of skilled talent, this challenge will pose one of the biggest hurdles for marketers in 2025. Discover how to tackle this talent gap and turn your data into actionable insights in Analytic Partners latest post.
Beintoo Welcomes New CPO
In a move to bolster its new business area in retail media, Beintoo has appointed Laura Maridati as Chief Product and Operation Officer. Maridati, who previously held top strategy and management positions at GroupM and dentsu, brings 15 years of experience in scaling tech startups and leading media operations. At Beintoo, she will oversee several areas of operation, including Data Science and Program Management, as well as head the brand's Retail Media division, to grow Beintoo's international client base.
AI Is the Future of Media Planning
AI is now synonymous with profitable media planning. Success stories show it boosts media efficiency by 22%?and reduces acquisition costs by 16%, making it an invaluable part of any marketer's toolbox. Eleni Fountouka , Head of Solution Development at Wavemaker Germany , reveals how to effectively implement AI to calculate the best media mix for your brand.