The NEXT!LETTER June?2024:?SMARTIES? Submissions & Savvy Strategies?For Targeting High-Value Consumers

Welcome to the latest edition of?NEXT!LETTER, where we bring you the?insider insights?and?industry news?that you need to?bring your brand to the next level.

This month, we reveal the social platforms German consumers are sticking to, how to effectively measure the ROI of brand sponsorships, the smart way Huawei is activating Asian tourists in Spain, and the SMARTIES? updates you can't miss.

MMA Germany Sips It Seaside At Our Spirited Networking Event

We can't get enough of Cannes Lions at MMA Germany! Tuesday's Networking Drinks, presented by YOC, was a delightful mix of great conversation, vibrant energy, and plenty of laughter as we sipped, shared ideas, and formed new connections on the stunning shores of Annex Beach. If you haven't attended an MMA Germany mixer yet, you're missing out—join us at our next networking event and see what all the buzz is about!

Mark Your Calendars for SMARTIES? NEXT! December 4, 2024

Get ready for an electrifying event that will shape the future of marketing! Join us at the SMARTIES? NEXT! Conference in Berlin, where major international brands and national thought leaders will come together to discuss winning strategies in AI, data, attribution, and marketing organization. Arm your brand with insights from the finest marketers, and after the conference, gear up for the glamorous SMARTIES? DACH and Europe Awards Gala. Save the date for December 4th—it's a double event you won't want to miss!

Submit Now and Save:?SMARTIES? DACH Deadline Approaches

Get smart about maximising your campaign's reach and impact by submitting to the?second annual SMARTIES? DACH Awards—the region's most prestigious competition recognising exceptional creativity and innovation in modern marketing. Entering before the?Early Bird Deadline saves on submission fees?and grants your campaign extra face time with the judges. Enter now to make the most of your submission.?Read submission guidelines...

Analytic Partners Reveals How to Measure and Optimise Brand Sponsorships for Big Revenue Gains

Brand sponsorships: just for show or the hidden goldmine few brands are effectively digging into? As Analytic Partners see it,?sponsorships deliver impressive value,?but measurement flies under the radar. In its latest ROI Genome research, the leader in commercial analytics reports that brands that accurately optimise and measure their sponsorship activations observe "$5-10 million in revenue upside for every $10 million spent." Download the report for its key considerations for evaluating sponsorship ROI and best practices for optimising the channel in line with other marketing investments.?Download the report...

GroupM Study Reveals German Consumers' Social Media Platform Preferences

Ad spending aligns with audience attention, and?a recent study?reveals that German audiences are increasingly turning their eyes—and opening their wallets—to?select social media channels. GroupM tells all in its latest edition of the Social Platform Profiler, revealing the platform that?91% of users?frequented in the past year and the channel on which?41% of users?log three or more hours daily.?Read more...

Reaching High-End Asian Tourists: Huawei's Guide from Digital Tourist 2024

Our member partner, Huawei, stood out at this year's renowned Digital Tourist conference. There, the brand's mobile advertising platform, Petal Ads, lifted the lid on its innovative solutions for activating premium Asian tourists visiting Spain. Discover how Huawei aims to increase visitor spend and promote lesser-known travel spots across Spain in the full press release, and listen in to María Ramiro's workshop on the smart strategies to clinch the conversion with this high-value audience.?Read the release?or?watch the workshop...

About the MMA:

MMA Global's German Local Council MMA Germany is a pioneering knowledge hub that empowers marketers to understand global tech trends and shape the future of marketing.

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.