Next Week: Personalization in local mortgage marketing

Next Week: Personalization in local mortgage marketing

Evocalize Evocalize

Evocalize

Evocalize’s Collaborative Marketing Platform simplifies local digital marketing execution across complex organizations.

发布日期: 2025年3月13日
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This Wednesday, March 19th — Join us on our next episode of the Local Marketing Lab podcast!


The power of personalization in local mortgage marketing

Is your mortgage marketing connecting with local customers or getting lost in generic messaging?

In this episode of the Local Marketing Lab, Ellen Duncan , CMO at AnnieMac Home Mortgage and founder of Pineapple Partners , reveals how personalization transforms local mortgage marketing.

Drawing from her experience with major brands like Coca-Cola and her current role in the mortgage industry, Ellen shares practical strategies to make your marketing resonate in specific communities.


Topics discussed in this episode:

1?? Create marketing collateral that adapts to each local market’s unique characteristics

2?? Leverage existing customer databases more effectively for personalized outreach

3?? Host first-time homebuyer seminars that build trust in the community

4?? Ways to partner with community organizations to expand your local marketing reach

5?? Balance between automated marketing and authentic, personalized communication


Register for the episode now:


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