Next time you receive a cold call, don't be afraid to be honest about your interest level.
DEMYSTIFYING THE COLD CALL / APRIL 02, 2023 / DANA ABRAMSON

Next time you receive a cold call, don't be afraid to be honest about your interest level.

As a society, we have developed a negative perception of cold calls, and it's not hard to understand why. Receiving an unsolicited call is often seen as an interruption and an annoyance. However, what many fail to recognize is that the individual answering the phone plays a significant role in contributing to this negative stigma.


As someone who makes outbound calls, I understand the importance of being direct, honest, clear, and confident. But it's equally important that the person on the other end of the line communicates their interest or lack thereof clearly as well. Unfortunately, many individuals who answer the phone are often hesitant to give a direct no, leading to confusion and misunderstandings.


When someone answers the phone with a "maybe" or "give me a call next week," it gives the caller false hope that there may be some interest. This can lead to the persistent and annoying follow-up calls that people despise so much. It's important to understand that being nice to a caller doesn't mean you have to be unclear or misleading. Instead, it's crucial to be honest and direct about your level of interest.


By doing so, you're not only saving yourself time but also helping the caller move on to the next prospect. The clearer the message, the more likely the caller is to understand and respect your decision. This can also help reduce the negative stigma associated with cold calls as callers are less likely to continue following up with individuals who have made it clear they are not interested.


So next time you receive a cold call, don't be afraid to be honest about your interest level. Remember that you have the power to contribute positively or negatively to the perception of cold calls. By being direct and clear, you're helping both yourself and the caller move forward in a respectful and productive manner.

Learn, Share and Explore the Nuances of an Effective Cold Call

Chayanne Rivera

Professional Development Coach at StrategicCalls

1 年

Clarity > Kindness.. I’m with you on this one! Being clear doesn’t mean being harsh. There’s a responsibility on both sides of the phone.

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