Is The Next Mobile Auction On The Horizon?
Terry Chevalier
I help leaders plan and achieve transformative change || Fractional Head of Strategy & Management Consultant || BBQ Enthusiast
For those who may not know, I spent most of the 2010s participating in auctions. From spectrum and the Connect America Fund Phase II Auction (CAF II) in the U.S. to various international auctions, I've lived a small portion of my life in the "bid room." So, whenever I hear the magic word, my ears perk up.
Unsurprisingly, I got a jolt recently when the term auction came up again. However, I'm not talking about spectrum auctions today. As much as I would love to opine on auction strategies and bidder considerations, I'll focus on a much different auction: The 5G Fund Phase I auction.
A Bit of Background
When we discuss federal funding support, our minds often go straight to broadband and the USF High Cost Fund. However, there's another fund with a lesser-known history: the Mobility Fund. The FCC ran the first-ever Mobility Fund Auction in 2012, allocating $300 million, following a recommendation in the National Broadband Plan in 2010. The goal was to provide advanced mobile voice and broadband services to areas without sufficient mobile coverage.
Nearly seven years later, following the successful CAF II auction, the FCC intended to auction $4.5 billion of support over a 10-year period with the Mobility Fund Phase II auction to "fill in the map" of 4G LTE across the nation. Much like the chaos we see today with the ongoing map challenges, this map was also not without significant problems and challenges.?
While many operators were eager for the fund to continue, not all utilized consistent implementations of wireless coverage models, resulting in a map that drastically overstated coverage levels. The FCC launched an investigation and discovered the inaccuracies in these models, leading to the suspension of what would have been a massive program and financial benefit for wireless operators, particularly those serving rural and remote areas. Does this situation sound familiar to you?
The 5G Fund
In 2020, the FCC issued a Report & Order that established the 5G Fund, which would allocate up to $9 billion for 5G broadband in rural areas, effectively changing the entire Mobility Fund direction. This process has loped along slowly until recently.
Just a few weeks ago, FCC Chairwoman Jessica Rosenworcel circulated a document of proposed rules to her FCC colleagues to get the 5G Fund auction moving. Here's what we know at this point:
What About An Auction?
While we haven't seen the proposed document yet, and it likely will get modifications from the other Commissioners, there are some broad brush questions essential to understand and answer:
Who is eligible?
What constitutes 5G and spectrum?
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When will the auction take place?
What about Open RAN?
What about "Rip and Replace"?
What Does This All Mean
For my rural broadband friends, if you have existing mobile wireless services, this auction could provide a boost to your business and potentially assist with your Rip and Replace activities.
Conversely, for those without mobile wireless services, this could mean even more 5G fixed wireless services coming into your region.?
For anyone considering participating in the auction, it's essential to start formulating your strategies for target regions. While we don't know the final eligible areas yet, we've learned from prior reverse auctions that the best long-term strategy is to stick to your valuation and not be underbid. You can't achieve that if you don't know your numbers.
Regardless of how this plays out, this promises to be an interesting development in the mobile community, and we'll be following it closely.
What aspect of auction bidding do you find most challenging?
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