Next-Level Sales Trends Set to Dominate 2023

Despite some gloomy forecasts, the new year presents many opportunities for businesses to embrace innovation and growth

If there’s one thing you can bet on, it’s that the sales landscape won’t be the same next year as it was in 2022. Instead, it’s constantly changing as salespeople strive to adapt to new market realities.?

In today’s rapid-fire business environment, if you aren’t one of the first to jump on a trend, you’ve missed a significant opportunity for growth . Luckily, these opportunities continually present themselves, so you can position yourself for success in 2023 by identifying emerging trends and staying ahead of them.?

This article highlights the most promising sales trends you can jump on and use to revamp your sales strategy before 2023 really gets popping. Ready to get ahead? Let’s dive right in.

Value-based selling is the way to go

This may seem paradoxical, but the best way to increase sales in 2023 is to quit selling. We’re past the era of shoving offers down prospects’ throats and expecting them to bite simply because it’s “an offer they can’t refuse.” Many businesses have lost their monopolistic edge, and consumers now have more choices than ever. Customers in 2023 have every right to reject offers, particularly given that they can get the same value, if not more, elsewhere.?

Of course, you can turn to a more discount-oriented sales method where you cut prices to attract more prospects. But that strategy only goes so far. Instead, you need to alter your leads’ perceptions of your products or services before adjusting rates or giving discounts. In essence, you need to use a value-based selling approach.

Start by ascertaining your customers’ demands and needs and make them understand how your product or service will address them. Remember, the best salespeople sell results, not features. How will your product or service benefit the customer? How will it make their lives easier? How will it solve their problems? By emphasizing the benefits, you give customers a reason to buy. Then you’re in a better position to discuss the price.

Video has the edge over text

Video content is a powerful tool for businesses to engage with customers and drive sales. Whether it’s live streams, product demonstrations, or educational content, video can help companies connect with customers in a much more meaningful and engaging way than text-based content.

According to a survey by Wyzowl , 87% of businesses use video as a marketing tool, and 81% say that video has helped them increase sales. It’s common knowledge now that video-based emails outperform text-based emails. But that’s just the tip of the iceberg for video content.

There are several reasons why video is so effective for marketing, including:

• Video content is more engaging and attention-grabbing than other forms of content, such as text or images. You don’t want potential customers to lose interest in your offering for even a second, and in these days of ever-shortening attention spans, video is the solution.
• For potential customers, reading about how unique your services are is one thing; seeing that service firsthand is quite another.
• A video creates a compelling, memorable impression that will linger with your audience.

In fact, in addition to its effectiveness in driving sales, video content can also help improve the customer experience. For example, businesses can use video to deliver product instructions and demonstrations, offer troubleshooting support, or provide educational content. This can help improve the customer journey and build brand loyalty.

Customer success should be your priority

In the post-pandemic business world, you need to offer a more satisfying, all-encompassing customer experience than ever before. How? By turning your attention to customer success. The pandemic’s impact on consumer objectives coupled with looming economic worries have increased the need to establish a customer success plan. Simply put, a sales representative's job in 2023 will be to tailor their product offerings to the unique needs of their customers.

Producing a superior product and marketing it to the appropriate targets is no longer sufficient. Customers today are pickier than ever. They want to be sure that the product they’re investing in will be successful for them. So you need to actively engage with customers to make sure they understand how your product or service will benefit them directly. That’s the trick.?

And you have to keep it up. If you want your customers to remain loyal to your company and continue making purchases, you need to continue to provide a positive customer experience for your existing clients. A study by PWC reveals that 3 out of every 10 customers will stop patronizing a business after a single bad experience. Meaning, you need to get customer success right – and keep getting it right – if you want to grow your business.

Personalization will be vital in starting conversations

Buying and selling online is nothing new, but the pandemic shifted the focus of business even more into the virtual world. In fact, there are already transactions being conducted in the Metaverse.

Because consumers have access to a wealth of information at their fingertips, a large portion of the buying process is now autonomous – which makes it difficult to know exactly when a buyer will emerge into your sales funnel. Additionally, customers are no longer restricted to a singular channel. They have access to virtually anything they want anywhere in the world at any time of day on any day of the year.

This is a key point to consider when creating a sales plan for 2023. Your customer base is more diverse than ever. And because diverse customers have varying tastes, you can’t assume that the same strategy will be effective for all of them.

The solution is to create a variety of channels to service customers, allowing them to select the one that works for them. However, regardless of the medium each consumer chooses, there must be consistency in the customer experience.

For a smooth shopping experience, you can offer the option of changing channels without any data being lost. To do this, you’ll need to test a wide range of advertising, sales, and distribution methods. And you have to make sure that each channel is integrated with a specific database.?

If it all sounds too complicated to keep up with, it is. That’s why you need to use a CRM system to track and organize your interactions with particular leads across channels. CRMs like Hubspot or Intercom are invaluable tools in today’s fast-paced world of digital selling.

Get help from the experts

Keeping your business on the cutting edge isn’t always easy. It’s also not always intuitive. Jumping on every sales trend that comes around won’t work. Instead, you need to choose the trends that will give your company the biggest benefits to reap the rewards.

If you need help finding the right sales trends to follow, contact the experts at MetaGrowth. MetaGrowth has logged over 10,000 hours growing businesses and sales teams, so we always have our fingers on the pulse of the latest trends. Contact the team, and you’ll be on your way to maximizing sales in 2023.