Next Generation Startups - Service @ $ ZERO
Dr. Barada Prasad Panigrahy
CEO, Incubation Centre at Sri Sri University
Some of today's most successful companies don't charge a single $ to their customers for the precious service provided by them. Some of the bright examples are Facebook, Whatsapp, Google. Without charging anything to their end users, they are among the most successful companies in the world. For example; The Great Online Homes Festival (GOHF) organised by Magicbricks, Google and Group M concluded amidst tremendous response from the customers. The 10-day property fare generated more than 50 Lac visits resulting in over 10 million minutes spent by the visitors. With a total 9 million page views being generated, resulting in property sales worth Rs 300cr. and 500+ bookings being achieved online, GOHF scaled milestones no other such events have ever received in India. In addition, 4000 coupons were generated along with an enormous surge in property queries from customers spanning across all sections and income groups – an extremely positive sign for the Indian real estate landscape. This is a bright example of collaboration to explore your alternate source of revenue.
An #entrepreneur should be analytical enough to explore the multiple sources of revenue for her/his service. They can explore the sources of revenue through collaboration, association, marketplace, etc. Its time for #entrepreneurs to be extra-innovative, think out of the box and charge $ ZERO to your customers.