Next-Gen Trade Promotion Compliance Solutions By Infilect: The Game Changer in FMCG Ecosystem

Infilect Inc. builds Image Recognition and Artificial Intelligence solutions for worldwide FMCG manufacturers and Retailers. Purpose-built for FMCG, the platform empowers sales and marketing leaders with real-time and accurate on-shelf metrics and in-store retail execution insights to simplify retail decision-making, improve in-store brand visibility and boost per-store sales, at scale.

At the Fall Hybrid Dallas Summit 2022 of the Promotions Optimization Institute, which was attended by the top US FMCG executives, Infilect presented the newest developments in retail analytics. The Trade Promotion Compliance solution from Infilect was exclusively unveiled, and it was shown how real-time in-store insights could help businesses track the ROI of their promotional spending, identify compliance violations, and address losses by immediately fixing poor promotion implementation at the store level. The value of the Trade Promotion Compliance solution by Infilect was presented at the Dallas Summit by Vijay Gabale, Chief Product and Technology Officer and Co-founder, Infilect Inc., alongside Peter Townsend, Executive Advisor to Infilect, and Michael Marzano, visiting Professor at Saint Joseph’s University in Pennsylvania, US.

Considering how extremely competitive the FMCG industry is, efficient use of time and resources is essential. Trade Promotion Optimization (TPO) is a technique for assuring profitability by streamlining procedures and utilizing technology to efficiently come up with, plan, manage, and carry out large-scale trade promotions.

“Think of Infilect’s solution as your ‘retail thermostat’ that not only measures but also enables you to take control of your in-store execution. With real-time on-shelf intelligence, promotional and planogram compliance, and pricing intelligence you can take proactive measures to improve on-shelf product visibility and hence lift per-store sales,” said Vijay, Co-Founder of Infilect Inc.

Image Recognition technology is a game changer in bringing 360-degree visibility into the supply chain, retail operations, and in-store execution. Apart from driving efficiency, Image Recognition and AI tools enable FMCG brands to not only boost their in-store sales but also help drive their best merchandising practices on the ground and increase the productivity of their field force, thus making it an inevitable arsenal in the global FMCG retail-tech adoption strategy.