Next Gen Analytics

My prediction for the future of analytics platforms is that the capabilities found in Web Analytics, Product Analytics, Customer Journey Analytics and Digital Experience Analytics platforms will converge into a single platform.

The foundational capabilities required in this Next Gen Platform are business event definition, robust data management, data integration connectors with business systems, real-time processing, data visualization and reporting, privacy and security, and scalability and performance.

The roadmap for a next-generation analytics platform could include the following features:

• V0 focuses on essential data management and infrastructure, like data ingestion, processing, integration, privacy, governance, and audit.
• V1 incorporates descriptive, diagnostic, predictive, and prescriptive analytics for comprehensive data analysis.
• V2 adds automated workflows, machine learning operations (MLOps), collaboration, and edge analytics for IoT data processing.
• V3 introduces AI explainability, AutoML, data virtualization, embedded analytics, natural language processing, advanced visualization, and a marketplace for analytics apps.
• The V4 version could leverage AI to develop unprecedented features.

The importance of balancing added features with usability and simplicity is also key. The role of orchestration capabilities for decisioning, experimentation, and actioning in testing new ideas and providing personalized user interactions are also discussed in my full detailed article.

See my Substack for full article.