The Next Evolution in Marketing for Your Business

Marketing has certainly come a long way!

Remember the days when everyone was using outbound, mass marketing methods? We put adverts in magazines, bought mailing lists and put up posters. We ran ads on TV and Radio, and even cold called potential customers. 

It worked, to an extent, but it wasn’t long before the noise got so overwhelming that messages were lost. Reaching out to thousands of people who weren’t interested, trying to appeal to everyone, simply added to that noise and consumers turned away. 

They got tired of answering the phone to marketing calls and “do not call” lists became popular, spam was banned and people started using technology to skip TV adverts. The public didn’t want to be sold to and something better was needed.

The next step was inbound lead generation. Companies started to develop content that was of value to their potential customers, drawing people to them instead of chasing down leads. It became obvious that addressing a niche was far more effective and that people resonate with content that speaks to them personally. Strategies like blogging and website SEO helped potential customers to find that content and investing in these areas proved more effective than mass advertising.

Of course when social media sites emerged the landscape changed dramatically! It was now possible to create adverts that targeted a specific niche. Companies stopped wasting money advertising products to people who would never be interested and started to use carefully targeted ad campaigns to direct potential customers to content, both social and on their website. In this way they could attract people who were genuine leads, capture their interest, and nurture them into loyal customers. 

At the same time, relationship marketing has become increasingly important. People don’t want to feel that they have been manipulated or sold to, but they do want information, advice and products that will make their lives easier. When companies focus on engaging with customers, from first contact to after sales care, a purchase can transcend a simple transaction and become a two-way relationship where both buyer and seller benefit. Long term this approach nurtures a genuine loyalty and proves very cost effective since each new lead can potentially give you a lifetime of sales.

That’s where marketing is now, the question is - what will come next?

I believe that the next evolution in the marketing journey will be micro marketing, laser focused on individuals who want to work with you and fully immersed in a mutual relationship. Your customers will feel like partners, choosing to be involved in your business and engaging in conversations with you as you develop the products they want to buy. If 80% of your revenue comes from 20% of your customers, then this is the way to turn that 20% into a powerhouse of opportunity.

mySircles is the perfect platform for micro marketing. Instead of paying for adverts that get lost in your customer’s news feed, you can address them directly. Send them a message straight to their smartphone and wait to see how they respond. You can engage your audience as soon as you start to develop a new product. Making sure that it’s what they want before you invest time and money getting it ready for the market and building anticipation so they are ready to buy as soon as you launch.

You can even choose to have your own branded version of mySircles, effectively giving you your own app dedicated to developing customer relationships. There are no competitors on this platform, no distractions. Your customers won’t drift away when a friend posts a cat video, or be targeted by someone else’s ad campaign. They are essentially a captive audience, but one that has chosen to be there and actively wants to be a part of your business development.

Imagine a world where your customers can easily see everything you are doing, choosing exactly which projects and discussions they want to be a part of. Where nobody ever receives information they don't want, just focused messages about the things they are interested in. A world where your customers are more than anonymous end users, instead they are partners helping you to grow. Where you can collaborate and network with your audience without attending in person events, and where they are proud to identify as a part of your community.

That is the world of micro marketing with mySircles. If you would like to know more, please get in touch!