The Next Episode: Introducing Arcade Media ??

During my brief time so far in the industry, from VICE days to now, I’ve been privileged enough to work with a slate of incredible social creators who are increasingly by the day, becoming the media juggernauts of the new world.

One such group, who have defined the last decade for the UK, and have continued to do so relentlessly is The Sidemen .?

93 million followers between them, and 25 million and growing on their group channels, JJ, Vik, Simon, Ethan, Harry, Tobi and Josh have created a once in a generation power brand that shows no signs of slowing down.

I first saw the strength of the brand IRL when, with SPORTbible, I covered the charity match at St Mary’s in 2016 - an event selling out in minutes and attracting an army of thousands, unlike anything I’d seen before.?

How things come around, as in April this year, Aaron O’Neill and I were asked to take on The Sidemen collective brand, working alongside Sam Uwins, as their exclusive management team, under our newly launched management and ventures outfit:?Arcade Media .

We’ve got plenty of exciting projects in the pipeline (hence the radio silence) across a range of verticals - and can’t wait to share everything in the coming weeks and months. It's been non stop, and already an immense amount of fun.

To top things off, Mammoth client and TikTok superstar Holly H , who Aaron has managed exceptionally for the last two years has officially come across to our new roster.

Holly is likewise, only just getting started and I can't wait to support Aaron on helping to take her brand to the next level.

We can’t wait to share what we've been working - and hopefully to make some amazing things happen for the space!???

To get in touch, contact my new email: [email protected] , or visit our website arcade.media .