The Next Byte: AI in Marketing: Are You Leading the Charge or Stuck in the Rearview?
Nisha Samson
Achieved an 8-figure profit through Native Adverting | Strategic Communications Expert | Content & Digital Strategy | Podcast Host | Author
Top of the morning, my dear Subs,
Welcome to The Next Byte—your go-to six-part series, exclusively on The K(Now), where we dive deep into how AI is rewriting the rulebook for content marketing. From AI-powered personalisation to the latest in interactive content, we’re here to bring you the cutting-edge strategies, tools, and real-world examples that are shaping the future.
?? We’re kicking off the AI revolution today with our very first article, but stay tuned—The Next Byte series is dropping over the next six weeks, and it's going to be lit! Here's what’s coming your way:
?? ?It’s time to give your brand the AI edge—let’s get started!
In early 2024, Bollywood’s evergreen king, Shah Rukh Khan, took marketing to a whole new level with his AI-driven campaign for Jawan—and, frankly, he nailed it.
Picture this: every fan who visited the movie's promotional site got a personalised message from SRK himself, with their name and location, making it feel like he was talking directly to them. The result?
A viral storm that set social media on fire, racking up millions of engagements in mere hours. Talk about instant star power! It wasn’t just about AI making things efficient; it was about AI creating unforgettable, personal moments that made every fan feel like they were a part of the magic. Now that’s how you launch a blockbuster.
This isn’t just a one-hit wonder. Across every industry, AI is taking personalisation and precision to levels that were once pure fantasy. From Bollywood to the boardroom, the real question is: Are you using AI to its full potential, or are you getting left in the dust while others take the spotlight?
Whether you're running a global empire or hustling to make your mark in India, AI is no longer the shiny new toy; it’s the backbone of smart, effective marketing. So, buckle up! The K(Now) Playbook is here to help you ride the AI wave and make sure you’re the one setting the trends, not following them.
?? The K(Now) Playbook: Slaying the AI Game in Marketing—2025 and Beyond
Now that we know personalisation is the reigning queen of marketing, let’s dive into how AI is giving this royal strategy the crown it deserves.
?? The Byte-Sized Shift: Personalisation is Queen
Why It Matters: Personalisation isn’t just a buzzword—it’s the bare minimum now, and AI is your wingman. This year, 70% of marketing teams will be riding the AI train to automate personalisation like pros.
The K(Now) Playbook Tip: Start every campaign with a mic-drop stat. Example: “85% of Indian consumers love brands that call them by name in emails. Are you doing it—or still stuck in the ‘Dear Customer’ era?”
?? Global Glow-Up: Amazon’s recommendation engine drives a jaw-dropping 35% of its sales. Why? Because it knows what you want before you do.
???? Homegrown Hero: Zomato’s AI-driven food recs? Total game-changer. It boosts order frequency by analysing your cravings, the weather, and even what’s trending locally.
Action Point: Ready to get personal? Start small but smart with tools like MoEngage or WebEngage to jazz up your email and push notifications. Trust us, your customers will notice. ??
?? AI-Driven Content Creation: Scaling Stories, Serving Sass
Why It Matters: Generative AI is the ultimate content BFF. It cranks out quality content like a machine (literally), giving you more time to bring the creative sparkle only humans can.
The K(Now) Playbook Tip: Think of AI as your co-writer, not a replacement. Pair its efficiency with your creativity to craft stories that actually hit.
?? Global Glow-Up: Netflix is playing chess while others are playing checkers. Its AI whips up localised trailers and captions, boosting global engagement by a cool 25%.
???? Homegrown Hero: Ed-a-Mamma, the eco-conscious kids-wear brand, uses AI to churn out relatable, green content for Indian parents, driving a 40% spike in engagement.
Action Point: Ready to level up your storytelling? Dive into platforms like Canva’s Magic Write or Jasper AI for content that’s quick, clean, and anything but basic. ?
?? Predictive Analytics: Reading Minds (Almost)
Why It Matters: Why react when you can predict? AI gives marketers the crystal ball they didn’t know they needed—spotting trends, optimising inventory, and keeping customers obsessed.
The K(Now) Playbook Tip: Stop obsessing over what happened last quarter. Use data to peek into the future and stay one step ahead.
?? Global Glow-Up: Coca-Cola uses AI to forecast demand patterns, slashing stockouts and waste like a pro.
???? Homegrown Hero: Myntra’s AI reads your browsing vibes, serving up spot-on recommendations that’ve boosted conversions by 25%. Talk about shopping with style!
Action Point: Ready to work your predictive magic? Start with Google Analytics 4 (GA4) to decode user behaviour and make your next move before the competition even blinks. ?
领英推荐
?? Hyper-Personalised Advertising: Slay with Precision
Why It Matters: Spray-and-pray advertising? That’s so last century. AI serves the right message at the right moment, turning ad spends into pure ROI gold.
The K(Now) Playbook Tip: Don’t just run ads; run smart ads. Use AI to craft dynamic, hyper-targeted campaigns that make your audience say, “How did they know?!”
?? Global Glow-Up: Nike’s AI-driven ads are the MVP, targeting consumers by fitness goals and purchase history—leading to a slam-dunk 20% sales boost.
???? Homegrown Hero: Dunzo keeps it real with AI, sending location-based offers that make people hit the “order now” button, especially during peak hours.
Action Point: Want ads that work harder than you do? Try Adobe Sensei or Meta Advantage+ to level up your campaigns and make every rupee (or dollar) count. ??
?? AI-Powered Chatbots: Serving Sass, Not Just Support
Why It Matters: Today’s AI chatbots are doing more than answering “Where’s my order?” They’re boosting engagement, closing sales, and making you look like a customer service genius.
The K(Now) Playbook Tip: Stop designing bots to be digital receptionists—make them your star sales reps.
?? Global Glow-Up: Levi’s chatbot doesn’t just chat, it SLAYS, suggesting the perfect fits and styles, cutting cart abandonment by a fabulous 30%.
???? Homegrown Hero: HDFC Bank’s EVA is the queen of queries, handling 20 million+ questions and cutting response times by a jaw-dropping 85%. Talk about banking on brilliance!
Action Point: Time to give your bots a glow-up. Platforms like Freshdesk or Drift can help you create chatbots that dazzle, delight, and drive conversions like never before. ?
?? The Ultimate Tag Team: AI & Human Creativity
Why It Matters: AI may be the brain, but humans are still the heart. While the bots crunch data and spot trends, it’s your creativity that brings the soul (and the sales).
The K(Now) Playbook Tip: Let AI handle the spreadsheets, but keep the storytelling in human hands. You’re not a robot (unless you secretly are), so let those emotions shine.
?? Global Glow-Up: Dove’s “Real Beauty” campaigns? AI might sniff out audience sentiment, but those heartstring-tugging ads? 100% human magic.
???? Homegrown Hero: Tanishq nails it every time, blending AI-driven wedding insights with ads so emotional, they make even your mama’s mama tear up.
Action Point: Train your squad to master AI tools, but never forget to fuel their creative spark. After all, the best campaigns are born where algorithms meet artistry. ?
?? Data Privacy & Ethical AI: Trust Me, I’m AI
Why It Matters: In the digital world, trust is the new currency. If you don’t have it, you’ve got nothing. Ethical AI? It’s not optional, darling --- it’s the only way forward.
The K(Now) Playbook Tip: Be as transparent with your customers as you are with your skincare routine. Let them know exactly how you’re using their data, or risk losing their trust and their business.
?? Global Glow-Up: Apple’s all about that privacy life. Their privacy-driven AI initiatives have not only strengthened their security but also skyrocketed brand loyalty.
???? Homegrown Hero: Tata Group’s leading the charge in India, embracing ethical AI with full transparency, thanks to the Digital Personal Data Protection Act.
Action Point: Time to get your privacy policy on point. Make sure it aligns with the latest regulations, and then shout it from the digital rooftops. Trust is the real ROI, after all. ??
?? The Future is AI—With a Human Touch
Let’s get one thing straight: AI isn’t here to replace marketers; it’s here to supercharge our creativity and innovation. Whether you’re running a global powerhouse or building your dream startup, AI-driven marketing isn’t just a nice-to-have—it’s your secret weapon for staying ahead.
So, what’s it going to be? Will you harness AI to create connections that actually matter, or let the competition leave you in the dust? The future isn’t just knocking—it’s already here. Time to own it and make it unforgettable. ??
?? Slay Ahead of the Curve with The K(Now)
Each week, The K(Now) delivers (not-so-basic) insights and bold strategies to help you dominate the ever-changing game of content marketing, leadership, and more—all in an AI-powered world.
So, the real question is: Are you ready to harness the magic of AI and make your brand unforgettable?
Let’s do this! ??
Event Director
1 个月I'm excited to dive into The Next Byte! How do you think AI will reshape content marketing strategies in the coming years?