Next Book Title?
Mark Stiving, Ph.D.
I help investors convince their portfolio companies to raise prices ... more | Founder @ Impact Pricing | Author, Speaker, Pricing Expert
Two weeks ago I asked for your help.?Pricing people do much more than pricing, and I want to write a book to describe it.?I asked for your help with titles.??
Many of you offered suggestions, and I am thrilled. Thank you to everyone who contributed. I liked many of the titles that mentioned pricing directly and ones that implied pricing without using the word price.?Some of my favorites were:?
However, I am avoiding these because I don’t want the book to be a pricing book.?What I really want the book to be about is that once pricing people help determine how customers perceive value, they and their companies can do so much more with that information.?Here are three that captured my attention, but didn’t quite hit the mark.??
However, Debra Patek suggested a title that may be spot on.?“Leveraging Value.”?It means precisely what I’m thinking.?How companies can leverage the value they already create into additional profits. As I’ve mentioned this title to others, some people are not thrilled with the word “leveraging.” They feel it’s overused, but I don’t have a better word yet.?That said, here is the current working title that I’m using until something better comes along.?
Please share your thoughts or other potential titles or subtitle, comment down below.?I’d love to hear them.?And to everyone who contributed ideas, Thank You!
Now, go make an impact!
I help investors convince their portfolio companies to raise prices ... more | Founder @ Impact Pricing | Author, Speaker, Pricing Expert
1 年As of August 3, here's my favorite (without a subtitle yet). "The Value Revolution" Thoughts?
Services Marketing -- We help service providers increase revenue and profit by creating and distributing written, video and audio content that is targeted at their preferred customer types and referral sources.
1 年I'd buy such a book right now. Though, many of these decisions are made lower than the CEO. And your target is so much broader than just the top executive. So, perhaps "A Blueprint for Driving Profits"
I help investors convince their portfolio companies to raise prices ... more | Founder @ Impact Pricing | Author, Speaker, Pricing Expert
1 年Thank you everyone. This has been very helpful. One of you inspired me to think this: The Power of Value: The CEO’s Secret Weapon to Driving Profits Thoughts?
Named one of 99 Pricing thought-leaders to follow on LinkedIn | Fractional Pricing Advisor @ PricingProphets | Author of "Overcoming Floccinaucinihilipilification" | Start-up Mentor | Economist (Micro & Behavioural)
1 年As the author of the most ridiculously titled pricing book ever, I'm guessing you don't want me to chip in here Mark Stiving, Ph.D.?
Cloud/SaaS Commercial Excellence | Monetization | NPO Board Member
1 年Mark Stiving, Ph.D. - I was inspired by Suzanne's suggestion but was thinking "Value Discovery: The Key to Driving Sustained Profitability"