Whats Next In Web Design?
Kane Sherwell
I Design, Build, And Scale Digital Products. 15 Yrs Exp, 500+ Products/Websites
Just like an avid movie fan waiting for the new sequels or movies going to be released. Every web designers and developers are always looking forward for the next big idea in web design. They are aiming for the newest idea. Here we have the newest trending within the world of web design.
The Top 5 of the Web Design Trends
- Layout
There are numerous new layout trends that are emerging today. Here are the breakdowns of the latest trends pertaining to layouts.
Split Screen - This has been trending since 2015 but still dominating the web design world until now. Having two images with two different intention.
Bolder Use of Color - Website tend to stick with the classical website design colors also called “web safe”. There are numerous attempts to use a more saturated and vibrant colors. Some have also tried more neon and florescent.
No Header / Footer – Website now are trying a new style without headers and footers, giving the website a slick and cleaner effect. The users now can focus on the things that are important.
Simplicity – Going in a simpler and idea focus design, this can be attained by removing non-essential elements. Making the layout simplified and giving more rooms for the user to check the site completely.
- Imagery
Same as layout designs, imagery also has a big impact in the web design industry. Here are some of the latest trends that are emerging in the market.
Single Image - This is also a great idea for a web design, a big image that will be the welcoming theme on your website, giving it a captivating and focuses on the content itself. No distraction, just a clean and neat design.
Full Screen Background Video – This is also a rising trend of web design. With an automatic background video it will definitely catch every visitor’s attention. It will elevate the attention of the users towards the website but not distracting itself from the content.
Stock Photos – Some of the website is opting to use their own images in their home pages and blog posts. This gives the site a natural look and connecting to the users that are engaging with the site with a whole different emotional level.
Custom Illustration and Iconography – Nowadays, with growing technology, high pixel density monitors that the standard simple format of images does not look perfect now in a modern web. Some images may result in a pixelated image, spoiling the aesthetics of the website. Today browser supports for a Scalable Vector Graphics these images can maintain their clarity and sharpness on all devices.
Animated Story
While having amazing content, it is always a big impact to the site visitors if your page can tell a story through the content. Now trending in the web design industry is using animated story telling it help the users to focus on the content and giving more time engaging with the site. Having your site to tell the story about the company as you scroll down it captures the visitor’s attention instantly.
More Static Content
A more static design is also an emerging trend in web design, plenty of the web developers and designers are eliminating the slider in the element of the web sites. Most of the users want a direct and quick content pertaining to the website giving the users a distraction free browsing.
There are numerous methods in showcasing images such as a gallery section on the web page.
There are alternative elements, replacing sliders. Full screen slides, where each slide refreshes the entire screen with a new content with a scroll, click and timed effect. These are the evolution of sliders giving the user a physical experience in their browsing.
Accessible Data for Making Data Driven Design Decision
We all know a web design is a profitable business, so it needs to start speaking the language of business. That means targeted ads, metrics, click through rates, conversion channels, in short analytics. This will be a demand for the developers to make a site that is profitable and be able to generate income not just the products or services it’s selling.