The Next Big Thing in Sales - Emotional Intelligence
Deiric McCann
Leveraging Emotional Intelligence & Psychological Safety, I equip leaders with skills to drive engagement & productivity. Build a safe culture of empathy, authenticity & wellbeing for higher impact.
Around 54% (of salespeople) describe their lifestyle as stressful. And more than a third reported that their career negatively impacts their personal life. Selling causes so much burnout that the annual turnover rate among salespeople in the U.S. goes as high as 27%. This is twice the rate in the entire workforce in general.
According to a recent article in Sales Hacker, "With such toxic levels of stress, professionals who lack emotional intelligence often become the first casualties to fall by the wayside."
The difference between low and top sales performers may not be product knowledge or sales technique, but the ability to manage themselves and relate effectively to others: their Emotional Intelligence.
Without EI, salespeople can struggle to establish rapport with prospects and clients, manage stress effectively, and stay motivated in tougher times.
The two core foundational skills underpinning the success of emotionally intelligent salespeople are Self-Awareness and Awareness of Others. Self-Awareness is the ability to recognise one's own emotional reaction to what's going on in the sales environment - how it's affecting your behaviour, what you say, and the decisions you make; while Awareness of Others is the ability to notice how those around you are responding to their interactions with you - how it's affecting their behaviour, what they say, and the decisions they make.
No other profession demands so much
Every day salespeople are told 'no!' and are knocked back as the try to drive their case with clients, whilst all the time having to deal with the time-based pressure of sales quotas.
A critical differentiator of effective and successful slespeople is the ability to effctively manage the impact these highly emotional events have on their stress levels - whilst remaining healthy and motivated. Self-Management is all about managing your mood and emotions so that stress levels remain manageable - especially when under the pressure of the challenging or difficult emotions created by the so called 'normal' pressures of a salesperson's life.
Our upcoming program will introduce mindfulness practices and other effective resilience strategies to help salespeople bounce back from the inevitable disappointments and setbacks that are so much a part of this most challenging of professions.
I invite you to join me for The Mindful & Emotionally Intelligent Salesperson Masterclass.
Attendees will join live & online for 4 powerful masterclasses and discover how to harness the principles of mindfulness and emotional intelligence for sales success in 2019. As we are committed to creating mindful and emotionally intelligent workplaces for all, these masterclasses are being offered at no cost - as part of Genos International EU 2019 Social Responsibility Programme. Each participant has the option to complete a complimentary Genos EI Assessment.
WHO IS THIS PROGRAMME FOR?
This highly practical programme is designed specifically for salespeople and for in-house or external coaches, consultants, HR professionals, trainers or sales managers who have responsibility for raising the sales skills and performance of salespeople.
YOU'LL LEARN:
This programme is packed full of insights, but here's a little taste of what's to come...
- Why the ability to manage how you 'show up' is critical to your sales success
- How you currently 'show up' to those at work and/or in your professional life
- Why successful sales teams are increasingly turning to Emotional Intelligence to raise performance
- The three places salespeople get derailed in the sales process - and how can you avoid being derailed
- Why self-awareness is critical to success in sales
- A simple 15-minute practice that will raise your self-awareness
- How low awareness of others sabotages your sales success - and how to tune into your prospects and clients more effectively
- How to work on your self-management and resilience (ability to bounce back from stress)
- How to deal with the stress that comes quite naturally from the setbacks and challenges that are such a standard part of sales
- The neuroscience of sales and selling - understand why your biological survival mechanisms and those of your client make sales and selling such a stressful and emotional activity
- The results Sanofi Aventis, L'Oreal and other major organisations achieved from raising the Emotional Intelligence of their salespeople
??Award-Winning Marketing Consultant & Copywriter Helping Service-Based Brands | Achieving Results For Manychat, Matthew Hussey, Crown Resorts, Instagram Summit + More | Former Rolling Stone & Penthouse Journalist
5 年Thanks for this, Deiric! Both of the traits needed for emotional intelligence are so valuable to businesses and can’t be overlooked. Great work!
CX & Sales Operations Consultant | PRINCE2? | Executive Coach | Mentor
5 年Nice Deiric; Hope you’re doing great! Always a fan of your articles !
Leadership Consultant
5 年Fantastic!
Powering-UP team soft skills to increase sales and reduce churn
5 年Nice article! Emotional Intelligence- not just for sales...! ?? #yesand #higheqforALL