The Next Big Step

When I co-founded Ordermentum with Adam back in 2014, we had the vision of using technology to transform the relationships and trading experiences between suppliers and retailers in the food and beverage sector. We had the goal of making ordering and payment so easy and seamless that it became almost invisible.

With early support and confidence from notable seed investors, such as James Spenceley (VOCUS Communications) and Greg Wilkinson (Founder of Reckon), we were able to take some very solid steps towards our goal. In just two years we’ve achieved a lot with a very small team of three people.

Last week we announced the close of our Series A funding round, having raised $2.5M. We are thrilled to welcome the new investors, and with them, the next chapter in Ordermentum’s story.

David Gordon, Chairman of Network Ten and co-founder of Nudie Juices, has joined our board as Independent Chairman. Alison Deans, (sits on the boards of Cochlear, Westpac, and IAG; former CEO of eBay Australia/NZ) and Capital Markets Technologies (CMT) are all new investors.

CMT?—?the investment arm of CMCRC?—?a leading tech investment fund, led the round and joins our existing seed shareholders. David Skellern from CMT (a co-founder of the business that created WIFI) also joined the Board.

As I sit here and share this news with you, I’m in awe of the incredible expertise that we have affiliated with Ordermentum. It’s a great feeling to have the support of such high calibre investors?—?a group of people that shares our vision and backs our business.

There’s another important group of people involved with Ordermentum?—?the thousands of F&B businesses that use our ordering platform each and every day. I am consumed with the opportunity to listen and learn from these businesses. Ordermentum is a collaboration and without the suppliers and retailers we work with, we wouldn’t have been able to make the deep strides that we have to date.

There is no better validation of your product market fit than by putting it in customers’ hands (often before you think it’s ready) and asking them to pay for it. We have taken a minimum viable product (MVP) approach from day one. By making continuous releases and seeking constant feedback from our customers, we’ve managed to get Ordermentum to where it is today. This approach will continue to shape where Ordermentum goes in the future.

We now have a team of fifteen people. The recent addition of some top notch engineers will help us to drive the product forward, and our growing account management team is working with our suppliers and retailers as business partners, giving day-to-day support, sharing business insights and opening up new sales opportunities.

There are still over 60 million manual orders being placed every year in the Food & Beverage sector. Before Ordermentum, there was no single solution for this problem that benefited both suppliers and retailers equally.

Ordermentum is a first-of-its-kind ordering platform for suppliers and retailers in the F&B sector. It’s great to have such an amazing group of investors behind us that shares the vision for where we’re going.

I am excited to be part of guiding a high growth company that can drive business efficiencies, grow sales and improve relationships for both sides of the F&B network. We continue to onboard new suppliers and retailers every day. There are now more than 3,000 businesses using Ordermentum, and that number keeps growing.

We don’t have all the answers, but we certainly have all the right questions.

We have a combination of technical and industry experience, a valued group of customers that provides constant feedback and investors that are championing us to grow.

Over the past two years, with a team of three, we pushed hard and achieved a lot. Over the next few years, with a team of fifteen (and growing), I know that Ordermentum will drive massive transformation for B2B transactions and business relationships in the Food and Beverage sector.

… So having said that, I’d better get back to work!

Andrew Low, CEO & Co-Founder, Ordermentum

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