Next Big Shift In Marketing
Influencer Marketing: The Next Huge Shift In Marketing And Communications World
Believe it or Not its happening !
Influencer Marketing is one of the most famous and effective forms of marketing in today’s digital age. This kind of digital media marketing is helping the retail brands messages and sales to boost in short span of period,? and to be honest at some point in life we all have purchased by getting influenced, by a celebrity or a friend or listening to a tv show host or someone dominant in our lifes the only difference is now those figures have a marketing name ‘ INFLUENCER’
The difference is that today that influence is with everyday people and can be found in every field and step and you are not forced to listen to them, but somehow we end up getting influenced by others around us.
1- Influencer Marketing is different than conventional digital paid adverts, and Consumers are tired of Paid ads, thats why consumers are willing to pay additional to apps like Spotify, Youtube, to have an ad free entertainment, on the other hand, influencers are more? appealing as they create content, share, and review products to keep the audience engaged and build brand trust.
2- Study says that 70% of consumers, are likely to watch the through products content by details explanations rather than a quick 30secs ads.
领英推荐
3- Influencer Marketing is also play an imp role in seo, According to the Social Media Revolution, 25 percent of search results consist of user-generated social media posts of the world’s top 20 brands. The More Influencers share and talk about your brand or service, the better relevance your company will be able to get on Google?
4- Influencer Marketing is Targetable and traceable, you can always check on the campaign performances by analysing the website visits, pictures, posts like, shares and comments, the traffic your mediums are driving from the activities.
5- Influencers build communities, and can represent your brand niche in the relevant communities. Micro-influencers are more relevant within this rule as the audience here is smaller.?
With a smaller audience, influencers are able to establish better relationships with their followers. On the other hand, influencers with millions of followers are unable to create a personal bond with their audience.
hence Influencer Marketing is like a situation where you can take benefit from now in this moment, and you must think of investing in it sooner as arbitrage doesn’t last long. Invest in influencer marketing before the market becomes too saturated.?
Training Specialist |Food Safety Trainer | Restaurant Area Manager
2 年Nice to read Iqra Khan ??