The Next 5 Big LinkedIn Trends & Strategies in 2023

With how fast times are changing, growing your personal brand is essential for making a mark on LinkedIn.  

Staying ahead of the game can be tricky, but don’t worry, I’ve done the research for you and discovered some exciting strategies that’ll help you solidify your success story on LinkedIn; from creative content to dynamic connections, this is your roadmap for dominating LinkedIn this year.

So, are you ready to power up your personal brand and make waves this year with the latest LinkedIn trends and strategies?

If your answer is yes, then grab a cup of coffee because I’m going to show you 5 cutting-edge LinkedIn trends that’ll power up your business.

Here’s a quick look at what we’d be exploring:

These are the dive big LinkedIn trends you should watch out for

• Trend 1: Massive boost in personal branding and social selling
• Trend 2: Communities getting stronger
• Trend 3: AI and “smart content” will take over
• Trend 4: Short video becoming an essential part of content building
• Trend 5: LinkedIn micro-influencers will flourish

Let's get started.

These 5 LinkedIn Trends Can Transform Your Performance

Trend 1: Massive Boost in Personal Branding and Social Selling

This year will be a game-changer for entrepreneurs and business owners. Why? Because the world is fully transitioning into an online marketplace and personal branding on platforms like LinkedIn will become critically important. 

Over the last few years, it’s become too clear that people aren’t simply buying products anymore; they’re looking for trusted brands that they can build relationships with them over time.

One guaranteed way to connect with your core audience begins by connecting with their desire to connect with real people. 

And one way you’ll do this on LinkedIn is through social selling, which involves building meaningful relationships with your existing followers. 

To do this effectively, you need to start telling compelling stories crafted especially around your customer’s needs and delivering helpful content with practical advice that helps your audience boost their performance. 

But here’s the catch. When connecting with your audience, you must give them the perfect combination of education and entertainment; otherwise, your personal brand could be seen as boring or unserious.

As LinkedIn continues to evolve, you cannot afford to remain stagnant. Make it your priority to always stand out from competitors while providing valuable insights into your customer's needs.

Trend 2: Communities getting stronger

LinkedIn communities have grown. What started as an online network for professionals has evolved into something much richer: a unified platform for industry leaders, entrepreneurs, and thought leaders from around the world.

We’ve all heard the saying, “It takes a village to raise a child.” But if you re-interpret this, you get that “It takes an online network to build your personal brand.” 

Community building will get stronger as more people begin building their professional brands and increasing their visibility within their respective industries. LinkedIn may not be as sensational as Reddit, but it's an ideal environment for establishing a professional brand.

Trend 3: AI and “Smart Content” Will Take Over

As technology advances, AI will become an increasingly integral part of our lives. 

Yes, AI has already infiltrated every area of our lives, from banking and finance to healthcare and transportation, but now it's ready to take center stage on social media platforms. 

And take it from me, LinkedIn content creation will be drastically transformed in a way that many people building their professional brands aren’t prepared for. 

AI tools like ChatGPT, Jasper, and Copy.ai are changing what it means to create high-quality content that’s specifically tailored to address people’s needs. 

If you want your personal brand to remain competitive, you should start familiarizing how AI can improve your content efficiency on LinkedIn. 

By combining AI-generated content with the post-scheduling tool, LinkedIn recently unveiled, you’ll be better positioned to improve your efficiency by planning your content, reaching people in different time zones, and staying true to your brand’s uniqueness. 

Failing to take advantage of AI will mean that your personal brand will struggle to stand out, secure its brand position, and take advantage of the opportunities on LinkedIn.

Trend 4: Short Video Becoming an Irreplaceable Part of Content Creation 

Video is quickly becoming an irreplaceable part of LinkedIn. If you want to build your personal brand successfully, then it’s time to embrace this shift!

Video content will give you a unique opportunity to showcase your expertise in an exciting way that’ll always evoke emotion and create connections with your audience. 

The best part is that, with just one click, viewers can become engaged in what you have to say, whether they see you speaking passionately or simply watching as you explain something important. 

Creating video content will give you more control over how you present yourself online: think bold colors, excellent graphics, and a fantastic personality!

Always take advantage of short-form video content that showcases your unique skillset. It doesn’t matter whether you’re making “how-to” tutorials on specific topics related to your industry or giving brief glimpses behind the scenes of your life outside work. 

And while you’re at it, loosen up because releasing fun, witty, playful, and compelling content goes a long way. People love seeing entrepreneurs passionate about their work and trying new things out.

Trend 5: LinkedIn Micro-Influencers Will Flourish

According to Influencermarketinghub, the influencer economy hit over $16 billion, which is massive, considering that in 2018, it was at $4.6 billion.

Hubspot’s study showed that LinkedIn traffic generated a conversation rate of 2.74%, far higher than Twitter’s 0.69% and Meta’s 0.77%.

So, to grow your professional brand and stand out from the competition, you need to start positioning yourself as a micro-influencer.

Why? Because people perceive LinkedIn micro-influencers as the voices of their niche. And this means that LinkedIn micro-influencers always have better engagement with their audience.  

Not to mention that you can tap into the power of your brand voice and build trust among people who prefer your trusted voice over those of anonymous corporations.

So what makes LinkedIn micro-influencers so effective? First, they know all the best tricks: how to leverage their relationships and get more likes, comments, and shares; how to craft engaging content that resonates with audiences; and how to network in an authentic way that builds credibility.  

They also understand which topics spark conversations while maintaining appropriate professionalism—vital traits in a platform like Linkedin. 

Growing your personal brand and positioning yourself as a LinkedIn micro-influencer is a trusted path to flourishing this year. 

So, whether it's sharing thought leadership pieces or connecting with peers through discussion groups or forums, you can drive actual results by tapping into curated communities already hungry for expertise (and not just product placement).  

Embrace the Journey

As we look to the future of LinkedIn and how it will impact business owners looking to build their personal brand, one thing is certain: It will be an incredible journey. With new trends and strategies coming on board this year designed specifically for professionals who understand their brand's value, this will definitely be a time of great potential. 

Some of these LinkedIn trends may seem overwhelming at first glance, but with patience and dedication, they can bring multiple opportunities to fruition.

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