It was a newsworthy weekend!

It was a newsworthy weekend!

If you've followed me for any time at all, you know I always talk about "newsjacking." What's happening in the world right now that you can insert yourself into the story and be quoted in the media? This weekend was jam-packed with newsworthy events for you to jump into.

1) Shooting/Assassination Attempt of Donald Trump - topics outside of politics include security, Secret Service protection, medical/his injury, the safety of our past and present Presidents, workplace safety, psychological impact, family relationships, etc. Think outside the box!

2) Death of Richard Simmons - topics include mental health, exercise, the fitness industry, fitness fashion, weight loss trends, current fad diets, healthy eating, personal brand, and more.

3) Death of Shannon Doherty - topics include cancer, breast cancer, the iconic show Beverly Hills 90210, riding the highs and lows of celebrity, any storylines related to her show Charmed.

4) Death of Dr. Ruth Westheimer - topics include sexual revolution, sexual therapy, sexual advice, relationships, how did she become such a powerhouse? She was a Holocaust survivor - can you speak to that? And most recently in her mid-90's was a loneliness ambassador. There are many topics to cover here.

Paying attention to what is happening in the news can land you in the media immediately! Remember, celebrity sells so being able to talk about any of these topics will have the media listening to you!

It's not too late to start pitching today! Get creative! Be strategic! Think about the value you can provide to a journalist's audience and pitch away!

Need help figuring out an angle to pitch? Let's chat: www.ChatwithChristina.com.

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Christina Daves is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from Established to Known? through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity. She can help you do the same!


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