Newsvolt 31/07
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Edition 9 of our #enterthevolt biweekly Retail & Hospitality Newsletter joins in the Olympics bringing countries together as we report of some new partnerships. Scratch cards can be purchased in a whole new way, Instacart gets a load more feedback and we have a winner in the Retail Category at Food Waste Challenge.
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Snappy Shopper and Allwyn UK Scratch Their Way to Your Doorstep?
Currently only large supermarkets are able to provide online home delivery of scratch cards due to age restrictions.
Allwyn UK conducted a successful trial which led Snappy Shopper 's partnered National Lottery stores able to offer the service.??
Natalie Lightfoot of Londis Solo Convenience, Baillieston, Glasgow, which was one of the trial stores Said:
“Notably, three of our Scratchcards have ranked among the top 100 products sold through Snappy Shopper in the past three weeks, indicating that our customers appreciate the freedom of choice and convenience of purchasing online.” Continuing “With all procedures correctly implemented, I am delighted to be replicating our in-store safe play experience directly to our customers doors. Who knows, we might have a big winner soon!”
A number of safeguards have been put in place to abide by the still going age restrictions. Including? Deliveries to be made by a staff member (rather than a third party e.g. UberEats).?
"We’re really pleased with the results of the trial, which have shown us that Snappy Shopper is exactly the right kind of partner to help our independent retail partners sell National Lottery scratch cards safely online.” - Alex Green , Allwyn’s Director of Retail
From Aisles to Asteroids: Instacart and Mars United Commerce Launch Out-of-This-World Partnership
The partnership grants Mars United Commerce access to benefits and activation opportunities, enhancing its clients' utilisation of Instacart ’s ever-evolving retail media platform. This collaboration aims to meet the needs of both consumers and advertising partners. Additionally, Mars United will work closely with Instacart, offering feedback as the on-demand delivery leader refines its advertising solutions.
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“Instacart has become a critical advertising partner for more than 5,500 brands by connecting them to the millions of consumers who use our services for all of their grocery+ needs,” said Tim Castelli , VP of Global Advertising Sales at @Instacart. “We’re excited to continue partnering with Mars United to give its clients even more opportunities to effectively engage with our growing customer base while also looking to drive incremental growth for their businesses.”
Gander Goes Green: Wastes No Time in Winning Retail Category at Food Waste Challenge
A second mention in our newsletter, Gander has emerged as the Retail Category Winner at Australian Food Waste Challenge . This recognition highlights Gander's effective strategies and commitment to minimising food waste within the retail sector.
Gander's innovative approach leverages advanced technology to help retailers manage and reduce surplus food efficiently. By providing consumers with real-time information on discounted, unsold food items, Gander is playing a crucial role in reducing food waste and promoting sustainable consumption practices.
This accolade underscores Gander's alignment with the objectives of the Australian Food Waste Challenge, positioning them as a leader in the fight against food waste. The recognition of Gander's efforts sets a significant benchmark in the retail industry for sustainable practices.
And that’s it for our #enterthevolt Newsletter. We hope you have enjoyed this week's newsletter and we look forward to bringing you the latest trends, news and exciting companies in the future. Remember to subscribe to our newsletter on LinkedIn and our Email list for future workshops and advice.
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Kyall Browne - Director of Digital Marketing
Jennifer Seress - Associate Director