Newsvolt 03/07
TalentVolt Search Group
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Edition 7 of our #enterthevolt biweekly Retail & Hospitality Newsletter brings some exciting stories over the last few weeks. Leading ecommerce company Shopify has a new partnership, Gander focuses on food waste in shops by cut down with technology and YouTube has enabled instant shopping.
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Leading Ecommerce Platform Announces New Partnership
Ecommerce giants @Shopify announced a new partnership with 甲骨文 to bring more efficient data management and deliver more meaningful commerce experiences.?
甲骨文 intends to use their Oracle Unity Customer Data Platform (CDP) which is part of their Oracle Fusion Cloud Customer Experience (CX) to help business to consumers and direct to consumer companies reach their goals. “Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships.”?
Joint customers of Oracle and Shopify will be able to personalise shopping experiences and targeted campaigns. They’re also using AI to power recommendations and offers that will most likely resonate with their audience to increase conversions.
“Shopify’s commerce platform supports millions of high-growth retailers,” said Dan Haller , vice president of ecosystem development at Oracle. “With this partnership, retailers can quickly and easily embrace Shopify's unified commerce platform and Oracle's market-leading integrated suite of enterprise applications. With Oracle and Shopify, joint customers will improve finance efficiency, expand inventory visibility, streamline order processing and fulfilment, and enhance the customer experience.”
Similarly to The Wendy's Company new partnership with 百胜集团 in our edition 2 of Newsvolt where they partnered up to increase customer engagement through their Loyalty App. Shopify looks to bring similar features to its users to help keep up with the trends of excellent consumer experiences.?
Full Shopify Press release here.
Technology is Helping Fight Food Waste
Gander , an app focussed on reducing food waste by helping shoppers shop discounted items, has partnered with C-Store Collective to help broaden its scope and enhance availability throughout its app.?
“We are excited to be working with C-Store Collective. Their industry knowledge and experience is phenomenal, and they know how to make sure convenience stores are structured, both strategically and tactically, to provide amazing service and, in turn, profitability.
Gander will be a great addition to the C-Store Collective toolkit, using technology to drive more sales and footfall through our reduced-to-clear local feed; all whilst reducing waste and doing our bit to save the planet.
The partnership is set to leverage the strengths of both companies, combining Gander’s expertise in food waste management with C-Store Collective’s extensive market presence.
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Together Gander and C-Store Collective will drive efficiency, improve profit and grow sales, whilst helping shoppers beat the cost of living crisis and preventing food from going to waste.” - Damien Corcoran CMgr FCMI , chief operating officer at Gander
Focussing on the important topic of environmental issues including food waste, Gander are using a topic close to many consumers' hearts whilst also helping them save money. With Amazon looking to reduce carbon emissions and Walmart 3d printing clothes there is a clear trend to see the importance of companies reducing their impact on the environment.?
Shopping through YouTube
Instacart has teamed up with YouTube to enable customers to shop directly through youtube ads. The shoppable ads will leverage Instacarts first party data to identify and reach high-intent consumers, and receive closed-loop measurement. This builds on Instacarts announcement earlier in the year for their Instacart-powered Google Shopping ads collaboration.?
“We’re proud to continue bringing our world-class advertising capabilities to more platforms and unlocking innovative new touchpoints to connect brands and consumers. By expanding into shoppable YouTube ad formats, we’re merging the power of video creative with our valuable first-party data and seamless shopping experience,” Fidji Simo , CEO and Chair of Instacart . “Today’s announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase.”
Clorox Abudawood SJV and Publicis Media are among Instacart’s first partners to pilot the capability allowing viewers to click directly on ads to an Instacart product page to purchase featured items for same day delivery.
Find the full press release here
And that’s it for our #enterthevolt Newsletter. We hope you have enjoyed this week's newsletter and we look forward to bringing you the latest trends, news and exciting companies in the future. Remember to subscribe to our newsletter on LinkedIn and our Email list for future workshops and advice.
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Kyall Browne - Director of Digital Marketing