NewsTech Innovation Part 3: Press Release Distribution

In Part 1 and 2 I talked about our partnership with Google and the influence it has had on our implementation of new press release distribution technologies, in simple terms, innovations that provide audience targeting geographically down to a zip or postal code worldwide including the ability to target multiple destinations locally, nationally or around the globe; demographic targeting by gender, age group, industry or interest; and in part 2 I discussed voice device distribution taking advantage of a technology of the future with billions of devices in use today.

Another Google suggestion was artificial intelligence translations. I was President of Business Wire Latin America and Business Wire China for over a decade and I dealt with human translations, some will tell you this is the most delicate part of global and international distribution of press releases. And some will tell you that this is where issues arise frequently. The issues are not always errors, they can be interpretation, localization, different regional expressions and just plain different preference for terms that have the same meaning.

So needless to say, when Google suggested every release should be distributed in English, Spanish, Portuguese, French, German, Russian, Chinese and Korean, I was skeptical at best. So, what is the rationale for translating every release into 7 languages? How about the fact that 50% of Google searches worldwide are done in languages other than English! Would you want you release in 8 languages if the cost was acceptable?

At iCrowdNewswire powered by Google every release is distributed in 8 languages ad we have distributed hundreds of thousands of releases this way without a single complaint. In fact, all our products include this feature unless the customer opts-out, even our most basic product that starts at $250 includes the translations. How can that be? Well Google went on to point out that AI driven Google Translate is used by 200 million people every day and the service learns as it goes, the quality is great, we have an API integration that makes the process seamless and efficient, and now we have years of experience with this.

You can access our language sites from the front page of www.icrowdnewswire.com , you can also request a demo or register, sign in and upload your release. We have 24/7/365 support right from our front page, reach out and get a 50% discount coupon and you will still get 8 translations starting at $125! Or call you wire and see if they can match some of these Google innovations.