Are newsletters more effective than social media?
Johnna Lacey
CEO, Head Writer, Consultant | Empowering business owners and nonprofits to tell their unique story to impact the world
I don’t know about you, but I have a pretty full plate of tasks and activities that never seem to dwindle. When an additional marketing tool idea is presented, I often push back. My time is tight.
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When I mention to others they should have an e-newsletter if they don’t already, or they need to consider doing one at minimum once per month, the collective groans resound. Their plates are full too.
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But there are valid reasons for putting our limited time and resources into a marketing newsletter.
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Put simply: your newsletter is a gateway to your audience. You are trying to connect with them and give them reasons to stick with you. It is a big aspect of the emotional journey with which you are guiding your readers.
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If you have thousands of followers on social media, though, do you need a newsletter? How does email compare with social media?
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After producing newsletters for 20 years for clients and myself, including Writer Authentic, which averages 220 percent above the national average open rate, here’s what you should know…
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Need a boost to get your newsletter off the ground or to enhance its content? My?2-Day VIP Writing Focus Workshop ?will help you improve your writing skills. Designed for busy staff — or individuals — who desire to write better and create engagement. Need more focused personal attention? Contact me for?one-on-one coaching ?to improve your writing skills and get your newsletter running.
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?About the author:
Johnna Lacey is the CEO and founder of J.M. Lacey Communications, LLC, which focuses on writing and brand storytelling, training and coaching. Built on empathy and the desire to eliminate frustration for business owners, leaders, and nonprofits, J.M. Lacey Communications seeks ways to simplify what has been unnecessarily complicated using proven systems to achieve results.
She can be reached through her website: jmlacey.com , or via email: [email protected] .
Web Designer || I create websites that attract customers, boost sales, and improve online visibility || With over 500 projects under my belt in web and graphic design || 3 years of experience.
2 个月I completely agree that newsletters are a powerful marketing tool for building brand awareness and fostering relationships with loyal audiences. While social media can complement these efforts, the higher return on investment from targeted e-newsletters is significant. Having a large social media following is great, but a newsletter allows for deeper engagement and direct communication with your audience. Email is often more personal and less fleeting than social media, making it an essential part of a comprehensive marketing strategy. Johnna Lacey