Newsletter Unsubscribe Content

There is nothing more vile than an email that from any business that does not allow one to unsubscribe. Fortunately, gmail provides us with the capability to mark them as spam. However, it isn't hard to make unsubscriptions easy to do. In any case, those folks who don't want your emails are not going to engage with you anyway.

Here are some good examples. Or you can make the experience of unsubscription so pleasant that the user is tempted to stay with the duration of emails lengthened perhaps, I am very impressed with the content of Bonobo's template. Please do take a look

Brilliant, eh!


Keyur Shah

Owner, Senior Helpers | Providing compassionate care to seniors in their homes so they can live a healthy and independent lifestyle | xDisney, xLive Nation

7 年

Couldn't agree more; in today's age with multi-device usage and fleeting attention spans, it is critical for brands to seek and experiment with paths unexplored. No surer path to conversion/loyalty/advocacy than forming a strong emotional connection with your consumer. It takes a smart marketer to identify and leverage even the most mundane of consumer touch points such as the newsletter unsubscribe page to foster engagement.

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