No, it is NOT a newsletter!

Can you handle the truth?

No-one cares about your newsletter!!!!

No one!

Sorry, I hate to be the bearer of bad news but why would they?

If you call it a newsletter, what does that even mean? Here is some news in a letter. Why should I care? And how do you distinguish it from the millions of other newsletters out there?

I have lost track of the number of times that I see the word ‘newsletter’ on a website or a marketing post.

Remember we live in a world filled with time-poor people. We live in the want-it-now generation and we don’t want to wait for anything. And we certainly don’t want to sift through a bunch of emails full of irrelevant information.

The concept of a ‘newsletter’ (used for context only) is to communicate with your audience, your clients, and your fans. This is an opportunity to impress them, to wow them with your brilliance, and to offer them real tips or value that can use in life.

So now that I have had a vent, here are some rules to live by.

DO

·??????Give it a name – eg: In Conversation (mine), Your Insurance Voice, Our Two Cents

·??????Share some personality – you don’t have to follow the same boring formula as anyone else

·??????Tell me why – why do I need to give you my email details? Telling me to sign up for the latest news just doesn’t cut it.

·??????Send regularly – get into the habit of communicating regularly. Consistency is key.

·??????Promote it – you want people to join your own database rather than liking your Facebook page. You own your list, you don’t own your social media pages.

DON'T

·??????Overload it - Don’t jam it full of every possible blog or piece of news from the last 6 months. Firstly, it is information overwhelm, makes it hard to follow and it won't get read

·??????Share a PDF document in an email and call it a newsletter – an old accountant I used to have did this. 6 pages full of text about accounting. Talk about a major snooze fest. Delete!!

·??????Don’t send to your entire database – send to segmented groups and make it relevant to each one

·??????Be boring – share the culture and personality of your business. Consider the tone of voice, cool imagery, and most importantly a catchy headline

Find this interesting and want to know more, then sign up to my newsletter (haha, totally joking). But you can connect with me or book a 2 hour exploration session.